LOS ANGELES, CA. (September 17, 2019) - The Premier Lacrosse League (PLL) announced today that leading mint and gum brand, Ice Breakers, will be the official presenting sponsor of the inaugural Premier Lacrosse League Championship this Saturday (Sep. 21) at Talen Energy Stadium in Philadelphia, PA.
As part of the sponsorship, both brands will collaborate on a series of social and video posts that will live on PLL channels during the weekend. Sample features will include: best goals, best saves, best face offs, and exclusive behind-the-scenes content of all four teams competing in Philadelphia. PLL will also prominently include Ice Breakers brand throughout the popular Weekly Vlog, where host R.J. Kaminski interacts with fans, coaches, and players providing unprecedented sideline access to viewers across the country.
"Championships are full of breakthrough moments, and the Ice Breakers brand will be amplifying each of them in tandem with our world-class PLL production house, social and digital programming teams,” says PLL Co-Founder and Chief Strategy Officer Paul Rabil “All week long our fans will see an integrated and shared voice — from practice, to pregame, in-game, and the championship celebration. The PLL is proud to add the Ice Breakers brand to our portfolio of partners, all of which enhance the experience for our players and fans."
"We’re thrilled to be the Official Championship Partner of the Premier Lacrosse League in their inaugural year,” says Mike Rabinowitz, senior manager Ice Breakers brands. “The league, teams, and players have demonstrated their ability to breakthrough all season long, and the brand is looking forward to sharing in the conversation during this week’s practices, game and celebratory moments."
ABOUT PREMIER LACROSSE LEAGUE
The Premier Lacrosse League (PLL) brings the sport of lacrosse to a national stage for the first time through a tour-based model, complete with the best players the sport has to offer. Co-founded by lacrosse superstar, philanthropist, and investor Paul Rabil and his brother, serial entrepreneur and investor, Mike Rabil, the Premier Lacrosse League is backed by an investment group comprised of The Raine Group, Joe Tsai Sports, Brett Jefferson and Creative Artists Agency (CAA). The PLL season began on June 1, 2019 with six teams embarking on a 14-week season that concludes with a playoff and PLL Championship Game. The PLL season is distributed through an exclusive media-rights agreement with NBC Sports Group. For more information, visit www.premierlacrosseleague.com and follow on social media: Instagram (@PLL), Twitter(@PremierLacrosse), Facebook (@PremierLacrosseLeague) and YouTube (YouTube.com/PLL).