Premier Lacrosse League Teams Up With Chipotle for Virtual Senior Day
By PLL | May 20, 2020
LOS ANGELES, CA. (May 20, 2020) - The Premier Lacrosse League (PLL) has announced today the launch of Virtual Senior Day presented by Chipotle, a social initiative that recognizes high school seniors who missed out on their final season of lacrosse due to the ongoing COVID-19 pandemic.
As part of the partnership, the PLL and Chipotle will be sending video messages from the game’s top stars to high school seniors who are playing for their respective alma matters. Over twenty-five PLL stars are slated to participate in Virtual Senior Day, including Paul Rabil (Atlas LC), Trevor Baptiste (Atlas LC), Rob Pannell (Atlas LC), Myles Jones (Redwoods LC), and Connor Farrell (Chrome LC). Videos will see each PLL athlete acknowledge graduating seniors and offer words of encouragement to the respective players as they embark on the next step of their careers. The PLL is additionally inviting the larger lacrosse community to share their stories of their high school playing days using the hashtag #VirtualSeniorDay. Select submissions will be featured on PLL social channels throughout the duration of the campaign.
“Senior Day serves as a memorable moment for all athletes across the country and I’m saddened that this year’s class will miss out on it,” says PLL Co-Founder & Atlas LC midfielder Paul Rabil. “In light of this pandemic’s limitations, we’ve come up with the idea to create a Virtual Senior Day that could leverage the shareability across social and our players as influential alums to high school seniors everywhere. With Chipotle as our partner, we’re able to generate local support inclusive of special giveaways across the country. Let’s recognize all high school seniors and help make their day go viral.”
“At Chipotle, we take immense pride in supporting local athletes and providing them easy access to real, nutritious food,” said Chris Brandt, Chief Marketing Officer. “With the sports world turned upside down, we wanted to team up with the PLL to honor outstanding student-athletes and help the entire lacrosse community get excited about the future of the game.”
ABOUT PREMIER LACROSSE LEAGUE
The Premier Lacrosse League (PLL) is a men’s professional lacrosse league in North America, composed of seven teams rostered with the best players in the world. Co-founded by lacrosse superstar, philanthropist, and investor Paul Rabil and his brother, serial entrepreneur and investor, Mike Rabil, the Premier Lacrosse League is backed by an investment group composed of Joe Tsai Sports, Brett Jefferson Holdings, The Raine Group, Creative Artists Agency (CAA), and other top investors in sports and media. The PLL season is distributed through an exclusive media-rights agreement with NBC Sports Group. For more information, visit www.premierlacrosseleague.com and follow on social media: Instagram (@PLL), Twitter (@PremierLacrosse), Facebook (@PremierLacrosseLeague) and YouTube (YouTube.com/PLL).
Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better world by serving responsibly sourced, classically-cooked, real food with wholesome ingredients without artificial colors, flavors or preservatives. Chipotle had over 2,600 restaurants as of March 31, 2020, in the United States, Canada, the United Kingdom, France and Germany and is the only restaurant company of its size that owns and operates all its restaurants. With more than 85,000 employees passionate about providing a great guest experience, Chipotle is a longtime leader and innovator in the food industry. Chipotle is committed to making its food more accessible to everyone while continuing to be a brand with a demonstrated purpose as it leads the way in digital, technology and sustainable business practices. Steve Ells, founder and former executive chairman, first opened Chipotle with a single restaurant in Denver, Colorado in 1993. For more information or to place an order online, visit WWW.CHIPOTLE.COM