Digital Marketing Manager

MISSION

To trailblaze a future of professional sports that is player-led and fan-focused.

VALUES

1. Stay grounded
2. Think critically
3. Encourage creativity
4. Persevere through the noise
5. Operate like an owner
6. Be Helpful

Role: Digital Marketing Manager
Location: Los Angeles Office – PLL HQ
Job Type: Full-Time
Start Date: Immediate
 
About:
The Premier Lacrosse League (PLL) is a men’s professional lacrosse league in North America, composed of 7 teams rostered with the best players in the world. Recently awarded SBJ’s Breakthrough Sport of the Year in 2020. Co-founded by lacrosse superstar Paul Rabil and his brother, serial entrepreneur and investor, Mike Rabil, the Premier Lacrosse League is backed by an investment group composed of Joe Tsai Sports, Brett Jefferson Holdings, The Raine Group, Creative Artists Agency (CAA), and other top investors in sports and media. The PLL season is distributed through an exclusive media-rights agreement with NBC Sports Group. For more information, visit www.premierlacrosseleague.com and follow on social media: Instagram (@PLL), Twitter (@PremierLacrosse), Facebook (@PremierLacrosseLeague) and YouTube (YouTube.com/PLL).
 
Position Overview:
The PLL is seeking an ambitious, skilled digital marketer to support the long-term growth and execution of PLL’s digital marketing strategy. Individual must be a serial self-starter, highly-capable, and eager to deliver against aggressive targets. The candidate will be asked to immediately begin work on the creation and execution of a revamped email strategy with high growth and engagement targets. Fluency in all digital marketing mediums is a must: Email, SEO, SEM, Paid Social, Affiliate, Referral – in-home, and out-of-home proficiency is a plus. The candidate must be a doer as well as a strategic thinker with upside.
 
Qualifications:
  • 3+ years of digital marketing experience
  • Fluency in all digital marketing mediums with an emphasis on email and paid digital marketing
  • Highly-skilled and proficient in email marketing; must demonstrate the ability to develop and grow an “A”-level email marketing strategy
  • Experience with spending across core digital marketing channels
  • Strong analytical capabilities – with the ability to speak to digital marketing KPIs and analysis
  • Self-starter with strong interpersonal and team-based skills
  • A hard worker who is a “doer” first; must be ready to roll sleeves up
  • Experience working with digital agencies is a plus
  • Strong writing and copywriting skills are a plus
  • Sports or events marketing background is a plus
  • Highly-motivated and eager to make an impact on the organization
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Premier Lacrosse League is an equal opportunity employer. Premier Lacrosse League is committed to the principles of equal employment. We are committed to complying with all federal, state, and local laws providing equal employment opportunities, and all other employment laws and regulations. It is our intent to maintain a work environment that is free of harassment, discrimination, or retaliation because of age, race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex (including pregnancy, childbirth, breastfeeding and/or related medical conditions), gender, gender identity, gender expression, sexual orientation, military or veteran status, or any other status protected by federal, state, or local laws. The Company is dedicated to the fulfillment of this policy in regard to all aspects of employment, including but not limited to recruiting, hiring, placement, transfer, training, promotion, rates of pay, and other compensation, termination, and all other terms, conditions, and privileges of employment.

ABOUT THE PLL

The Premier Lacrosse League (PLL) brought the sport of lacrosse to a national stage for the first time through a tour-based model, composed of 7 teams rostered with the best players the game has to offer.  Recently awarded SBJ’s Breakthrough Sport of the Year in 2020. The league was Co-founded by lacrosse superstar, philanthropist, and investor Paul Rabil and his brother, serial entrepreneur and investor, Mike Rabil, the Premier Lacrosse League is backed by an investment group comprised of The Raine Group, Creative Artists Agency (CAA), The Chernin Group, and Blum Capital. The league was announced in October 2018, with an exclusive media-rights deal with NBC Sports Group. The PLL’s second season will begin in May 2020, with seven teams, embarking on a 14-week season that concludes with a playoff and PLL championship game. The PLL season will be distributed through an exclusive media- rights agreement with NBC Sports Group. For more information, visit PremierLacrosseLeague.com, and follow on social media:

Instagram: @PLL

Twitter: @PremierLacrosse

Facebook: @PremierLacrosseLeague

Youtube: YouTube.com/PLL