Director of Content

MISSION

To trailblaze a future of professional sports that is player-led and fan-focused.

VALUES

1. Stay grounded
2. Think critically
3. Encourage creativity
4. Persevere through the noise
5. Operate like an owner
6. Be Helpful

Role: Director of Content
Location: Los Angeles Office – PLL HQ
Job Type: Full-time
Start Date: Immediately

Position Overview:
The PLL is seeking an ambitious, skilled content strategist to develop, manage and execute the PLL’s content strategy. Individual must be a serial self-starter, highly-capable, and eager to deliver against aggressive targets. Candidate will be asked to immediately coordinate a 2021 content strategy, including a wide range of mediums including audio, video, written, digital and social. Fluency in omni-platform social media, digital content strategy and understanding of the PLL is critical. Individual must be a doer as well as a strategic thinker with upside.
 
Role and Responsibilities:
  • Manage PLL’s content team against set KPIs and key results
  • Develop and manage the content strategy of the PLL social channels, including the League and Team accounts
  • Recruit and manage hosting talent for league social, editorial and audio content
  • Develop and manage a content strategy for The Lacrosse Network, PLL Academy and PLL Assists (owned PLL assets)
  • Communicate and collaborate with players on major content campaigns
  • Work closely with the Business Development team on creative development and content execution for brand partners
  • Communicate key charitable, social justice and diversity initiatives led by PLL Assists
  • Identify key influencers and content creators to partner with to increase the visibility of the league
  • Develop creative, scripts and strategy for the PLL Podcast network
  • Review production edits, scripts and creative treatments
  • Lead major content campaigns centered around the business’ launch, including location rollout
  • Develop a content and marketing strategy to sell tickets
  • Develop content and marketing strategy to drive linear tune-in and subscriptions to NBC Sports Gold
  • Create content on the business of PLL, from State of the League to messaging for company executives
  • Be aware and active in the lacrosse community
  • Manage and develop an editorial content calendar for blog posts, player profiles, and league news
Qualifications:
  • 4+ years in content strategy and development
  • Experience managing a team for the execution of shared goals
  • Experience managing brand social media channels
  • Experience in writing, producing, or hosting a podcast or audio content
  • Knowledge of the Google, Facebook, Twitter, and Tik Tok ecosystem, including creators and influencers
  • Understanding of the lacrosse community and broader media landscape in the sport
  • Strong analytical capabilities – with the ability to speak to digital marketing KPIs and analysis
  • Self-starter with strong interpersonal and team-based skills
  • A hard worker who is a “doer” first; must be ready to roll sleeves up
  • Highly motivated and eager to make an impact on the organization
  • Strong writing and copywriting skills are a plus
  • Sports or events marketing background is a plus

Premier Lacrosse League is an equal opportunity employer. Premier Lacrosse League is committed to the principles of equal employment. We are committed to complying with all federal, state, and local laws providing equal employment opportunities, and all other employment laws and regulations. It is our intent to maintain a work environment that is free of harassment, discrimination, or retaliation because of age, race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex (including pregnancy, childbirth, breastfeeding and/or related medical conditions), gender, gender identity, gender expression, sexual orientation, military or veteran status, or any other status protected by federal, state, or local laws. The Company is dedicated to the fulfillment of this policy in regard to all aspects of employment, including but not limited to recruiting, hiring, placement, transfer, training, promotion, rates of pay, and other compensation, termination, and all other terms, conditions, and privileges of employment.

ABOUT THE PLL

The Premier Lacrosse League (PLL) brought the sport of lacrosse to a national stage for the first time through a tour-based model, composed of 7 teams rostered with the best players the game has to offer.  Recently awarded SBJ’s Breakthrough Sport of the Year in 2020. The league was Co-founded by lacrosse superstar, philanthropist, and investor Paul Rabil and his brother, serial entrepreneur and investor, Mike Rabil, the Premier Lacrosse League is backed by an investment group comprised of The Raine Group, Creative Artists Agency (CAA), The Chernin Group, and Blum Capital. The league was announced in October 2018, with an exclusive media-rights deal with NBC Sports Group. The PLL’s second season will begin in May 2020, with seven teams, embarking on a 14-week season that concludes with a playoff and PLL championship game. The PLL season will be distributed through an exclusive media- rights agreement with NBC Sports Group. For more information, visit PremierLacrosseLeague.com, and follow on social media:

Instagram: @PLL

Twitter: @PremierLacrosse

Facebook: @PremierLacrosseLeague

Youtube: YouTube.com/PLL