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Director of Fan Experience

Mission

To trailblaze a future of professional sports that is player-led and fan-focused.

Core Values

Stay Grounded

Think Critically

Encourage Creativity

Persevere through the noise

Operate like an owner

Be Helpful

About:
The Premier Lacrosse League (PLL) is a men’s professional lacrosse league in North America, composed of 8 teams with the best players in the world. Co-founded by lacrosse superstar Paul Rabil and his brother, serial entrepreneur and investor, Mike Rabil, the Premier Lacrosse League is backed by an investment group composed of The Chernin Group (TCG), Joe Tsai Sports, Brett Jefferson Holdings, The Raine Group, WWE, 35 Ventures, Creative Artists Agency (CAA), and other top investors in sports and media. For more information, visit www.premierlacrosseleague.com and follow on social media: Instagram (@PLL), Twitter (@PremierLacrosse), Facebook (@PremierLacrosseLeague) and YouTube (YouTube.com/PLL).

Company Values:
  1. Stay grounded
  2. Think critically
  3. Encourage creativity
  4. Persevere through the noise
  5. Operate like an owner
  6. Be helpful
Position Overview:
The PLL is seeking a Director of Fan Experience to lead the design and implementation of a world-class, fan-centric event experience. The ambitious goals of this role require a creative thinker and experiential architect with a passion for delighting fans through can’t-miss events and experiences. This role will directly contribute to the overall growth of PLL through creating new fans, retaining existing fans, increasing viewership and driving revenue. The Director of Fan Experience will be responsible for every part of the live event fan journey; starting as early as how information/communication comes before an event, to the ingress/egress process upon arrival, to in-game programming, managing the league’s live event production, Premier Zone conceptualization, ideating on activations and more. Ideal candidates will be deeply energized by the idea of pushing the boundaries of sports and entertainment through reimagination of live event experiences.

Qualifications:
  • Bachelor’s degree (or higher) required – preferred with a concentration in business, communications, entrepreneurship, journalism, public relations, hospitality management or recreation.
  • Minimum 5 years of experience in one or more of the following: hospitality, entertainment, media, customer relations, sales, marketing or communications, food and beverage operations, memberships and associations.
  • Must have management experience both in office and on event sites.
  • Demonstrated passion for event project management and an understanding of the evolving professional sports media landscape.
  • Strong interpersonal, presentation, negotiation, written and communication skills. Comfortable leading strategic discussions across functional areas to gain consensus on strategic initiatives and tactics. Able to think “outside the box”.
  • Detail-oriented, self-motivated and results-focused with strong problem solving and decision-making skills. Able to maintain composure under pressure and remain diplomatic. Execution-focused mindset, analytical and balanced approach to problem-solving.
  • Proactive self-starter with a sense of urgency and the ability to adjust to changing priorities.
  • Proven ability to impact and drive success in a fast-paced multi-site environment.
  • Demonstrated ability to manage a team of employees. Managing day to day workloads and effectively prioritizing and delegating projects/tasks both in office and on site.
  • Able and excited to travel nationwide to 14+ events, with the majority taking place during the summer.
  • Advanced knowledge working with Excel, PowerPoint, Dropbox, Google Docs, and Slack.
Roles and Responsibilities
  • Simple goal: “create and lead the best fan and sponsor event in all of sports”
  • Lead the design and execution of a fan-centric, delightful event experience that removes friction, delights guests, elevates PLL’s sponsors and contributes to the overall growth of PLL in terms of fans, viewership and revenue.
  • Act as the internal champion and leader for all things fan experience as it relates to PLL events
  • Partner with various departments that contribute to the fan experience to deliver an integrated and innovative fan experience, including but not limited to Marketing and Branding, Ticket and Premium Sales and Service, Event Operations, Business Development, etc.
  • Partner with external colleagues at venues to ensure their staff are delivering PLL’s outstanding customer service and fan experience.
  • Liaise with Venue Managers and Membership and Premium department leaders on all issues/feedback raised in internal and external reports as it pertains to fan and customer satisfaction.
  • Manage PLL’s live event production partner. Create and coordinate timing sheets, game scripts, staffing assignments/timing, promotions, special groups/events, sponsor fulfillment, video board content and timing, in-venue and on-field recognitions, music/sound effects, and all pyrotechnic displays.
  • Coordinate the identification, design, production and distribution of promotional items such as schedule cards, posters, fan giveaways and other marketing related items.
  • Work collaboratively with Business Development and Event Operations to create an elevated sponsor-powered event experience; provide activation ideas for sponsors and be able to execute on internal activation concepts.
  • Lead the conceptualization and execution of an elevated F&B experiential program (i.e. beer gardens, food carts focused on local cuisine, etc.).
  • Design, lead and execute program for VIPs who attended PLL events.
  • Stay up to date with latest best practices and trends in fan engagement across the live event industry.
  • Strategically design, manage, coordinate, and execute fan experience, footprint design, game presentation, and fan engagement efforts for PLL.
  • Work with the PLL’s ticketing team to develop ticketed offerings and premium experiences that support game atmosphere, provide unique fan experiences, and drive incremental revenue.
We require Covid-19 vaccination. We will consider reasonable accommodations only for valid and documented medical reasons or sincerely held religious beliefs. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

Premier Lacrosse League is an equal opportunity employer. Premier Lacrosse League is committed to the principles of equal employment. We are committed to complying with all federal, state, and local laws providing equal employment opportunities, and all other employment laws and regulations. It is our intent to maintain a work environment that is free of harassment, discrimination, or retaliation because of age, race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex (including pregnancy, childbirth, breastfeeding and/or related medical conditions), gender, gender identity, gender expression, sexual orientation, military or veteran status, or any other status protected by federal, state, or local laws. The Company is dedicated to the fulfillment of this policy in regard to all aspects of employment, including but not limited to recruiting, hiring, placement, transfer, training, promotion, rates of pay, and other compensation, termination, and all other terms, conditions, and privileges of employment.

ABOUT THE PLL

The Premier Lacrosse League (2020 SBJ Sports Breakthrough of the Year) is a North American outdoor professional lacrosse league featuring the world’s 200 best players. Co-founded by lacrosse superstar Paul Rabil and his brother, serial entrepreneur, and investor, Mike Rabil, the Premier Lacrosse League is backed by an investment group composed of Joe Tsai Sports, Brett Jefferson Holdings, The Raine Group, Creative Artists Agency (CAA), and other leading sports and media executives, entrepreneurs, and investors. The PLL season is distributed through an exclusive media-rights agreement with NBC Sports Group. The league has partnered with blue chips brands through its first two years of play, such as Ticketmaster, Gatorade, and Progressive. For more information, visit www.premierlacrosseleague.com and follow on social media:

Instagram: @PLL

Twitter: @PremierLacrosse

Facebook: @PremierLacrosseLeague

Youtube: YouTube.com/PLL