Director of Marketing

MISSION

To trailblaze a future of professional sports that is player-led and fan-focused.

VALUES

1. Stay grounded
2. Think critically
3. Encourage creativity
4. Persevere through the noise
5. Operate like an owner
6. Be Helpful

Position Overview:
The PLL is seeking an ambitious, skilled marketer to drive the league’s marketing strategy and overall efforts. The Director of Marketing will be responsible for hitting key growth targets across tickets, tune-in, and merchandise, and will manage the PLL’s marketing team. Ideal candidates will have a robust background across different marketing disciplines, including digital, email, paid social, search, in and out-of-home, direct, ambassador, and influencer. Ideal candidates will have a grounded understanding of core disciplines and KPIs, while also bringing a strong vision for new trends and growth opportunities to the table. This is a critical role for the league – demanding a hard-working leader with a passion for building a generational sports property.
Qualifications:
  • Minimum Bachelor’s of Arts requirement
  • Minimum 5 years experience in marketing roles
  • Experience managing a team; demonstrates strong leadership capacities
  • Demonstrates fluency across marketing concepts, including universal marketing KPIs, lexicon, and a deep understanding of core marketing channels
  • Background in working within or with agencies – the Director of Marketing will be asked to vet and manage PLL’s agency relationships
  • Experience with data oversight, data warehouses, data analysis, and utilization of data to create customer segments; knows how to convert data to insights and actionable outcomes
  • Possess a deep understanding of a marketing “tech stack” and can speak to different software services and stacks
  • Strong knowledge of brand – including voice, aesthetic, and feel
  • Ability to seamlessly walk through and lead an omni-channel campaign
  • “A”-Level writer and communicator
  • Ideally possesses a sports marketing background
Roles and Responsibilities
  • Develop and oversee execution of the PLL’s ticketing, tune-in, and merchandise marketing strategy
  • Manage and oversee the PLL’s email marketing strategy, including editorial, targeted, and transactional emails
  • Deliver a paid social strategy through O&O and agency-based solutions
  • Optimize search through paid and organic efforts to support league awareness and drive conversion across core verticals
  • Oversee management of a local marketing ambassador program aimed at ticket sales
  • Vet and manage PLL’s agency relationships
  • Work closely with the PLL’s Director of Content to create and execute omni-channel marketing campaigns for league initiatives
  • Oversee local marketing efforts, including bar/restaurant deals, strategic local partnerships, venue relationships, and other local ticketing opportunities
  • Manage the PLL’s design team, with responsibility for brand aesthetic and voice oversight
  • Source and drive partnerships on a national and local basis
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

Premier Lacrosse League is an equal opportunity employer. Premier Lacrosse League is committed to the principles of equal employment. We are committed to complying with all federal, state, and local laws providing equal employment opportunities, and all other employment laws and regulations. It is our intent to maintain a work environment that is free of harassment, discrimination, or retaliation because of age, race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex (including pregnancy, childbirth, breastfeeding and/or related medical conditions), gender, gender identity, gender expression, sexual orientation, military or veteran status, or any other status protected by federal, state, or local laws. The Company is dedicated to the fulfillment of this policy in regard to all aspects of employment, including but not limited to recruiting, hiring, placement, transfer, training, promotion, rates of pay, and other compensation, termination, and all other terms, conditions, and privileges of employment.

ABOUT THE PLL

The Premier Lacrosse League (2020 SBJ Sports Breakthrough of the Year) is a North American outdoor professional lacrosse league featuring the world’s 200 best players. Co-founded by lacrosse superstar Paul Rabil and his brother, serial entrepreneur, and investor, Mike Rabil, the Premier Lacrosse League is backed by an investment group composed of Joe Tsai Sports, Brett Jefferson Holdings, The Raine Group, Creative Artists Agency (CAA), and other leading sports and media executives, entrepreneurs, and investors. The PLL season is distributed through an exclusive media-rights agreement with NBC Sports Group. The league has partnered with blue chips brands through its first two years of play, such as Ticketmaster, Gatorade, and Progressive. For more information, visit www.premierlacrosseleague.com and follow on social media:

Instagram: @PLL

Twitter: @PremierLacrosse

Facebook: @PremierLacrosseLeague

Youtube: YouTube.com/PLL