Director, Partnership Activation


To trailblaze a future of professional sports that is player-led and fan-focused.

Core Values

Stay Grounded

Think Critically

Encourage Creativity

Persevere through the noise

Operate like an owner

Be Helpful

The Premier Lacrosse League is a North American outdoor professional lacrosse league featuring the world’s 200 best players. The Premier Lacrosse League was co-founded by lacrosse superstar Paul Rabil and his brother, serial entrepreneur and investor, Mike Rabil, and is backed by an investment group composed of Joe Tsai Sports, Brett Jefferson Holdings, The Raine Group, The Chernin Group, Arctos Sports Partners, Creative Artists Agency (CAA) and other leading sports and media executives, entrepreneurs and investors. PLL games are distributed through an exclusive media-rights agreement with ESPN. The league has partnered with blue chip brands through its first four years of play, such as Ticketmaster, CashApp, Gatorade and Progressive.

  1. Stay grounded
  2. Think critically
  3. Encourage creativity
  4. Persevere through the noise
  5. Operate like an owner
  6. Be helpful
The Premier Lacrosse League is seeking a Director, Partnership Activation to lead the management, implementation, and development of impactful marketing and media platforms for PLL partners. The candidate will be required to work across the PLL portfolio of sponsors on a daily basis to drive key marketing initiatives. The ideal candidate must be an expert at managing partner deliverables as well as focus on the ability to retain and expand our existing partners. This role is highly collaborative across the organization and the candidate must be experienced at lateral management between different departments. This role is based in New York, NY.

  • Ownership of Tier A account portfolio across various categories
    • Execute details of partnership activations across all platforms
    • Build positive relationships with cross-functional Director, VP-level partners
    • Run a set of weekly update calls, focused on accounts with moderate complexity, including endemic brands
    • Present delivery reports to partners and effectively communicate data-driven performance metrics
    • Lead account renewals: strategy, presentation, negotiation, and deal closing
    • Develop new ideas that deliver against partner marketing objectives and drive revenue growth
      • Support PLL charitable efforts with existing/renewal accounts (G4G, Assists)
    • Maintain expert level knowledge of partner marketing objectives, both with the PLL and with competitors
    • Team lead for select strategic projects (broadcast liaison, hospitality/VIP events, on-site activation, etc.)
    • Travel regularly to PLL events and ensure proper execution of on-site activations
      • Oversee and coordinate event hospitality, including ticketing, VIP services, and catering (support Manager who owns hospitality strategic project)
      • Plan and execute VIP partner events, including annual partner summit
    • Expand network throughout partner marketing org, including senior level decision makers
      • Clear execution with organizational peers as directed
  • Hire and manage talent that may include Sr. Acct. Mgrs, Acct. Mgrs., and Coordinators
  • 6+ years of experience in the field leading sports marketing / activation teams
  • Outstanding relationship builder with well-developed leadership skills
    • High quality verbal, written, and interpersonal skills
  • Experience pitching, negotiating, and closing sponsorship agreements
    • Knowledge of how to interpret contract language and partnering with legal teams to structure new agreements
  • Deep understanding of the sports sponsorship landscape
  • Strategic thinker that can manage both short term and long term projects simultaneously
  • Comfortable interacting with external parties/partners on a day-to-day basis
  • Strong organization skills to track partnership asset fulfillment
  • Regular user of CRM, spreadsheet, word processing, and project management tools
  • Exemplifies company values
    • Encourages creativity while developing new activation opportunities that unlock revenue growth
    • Operates like an owner
    • Thinks critically, especially regarding how to leverage partner assets to support PLL growth
    • Perseveres through the noise, with an outstanding attention to detail
    • Be Helpful: understands cross-departmental touchpoints of partnership management and supports other departments
  • Based on the candidate’s experience, seniority, and location
  • $100,000- $107,500 base salary
    • The total compensation package includes Commissionable Sales with competitive commission structure, Health, Life, Dental, and Vision Insurance, 401(k) plan, Equity Sharing, Mental Health Stipend, Unlimited PTO, and Paid Parental Leave
We require Covid-19 vaccination. We will consider reasonable accommodations only for valid and documented medical reasons or sincerely held religious beliefs. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

Premier Lacrosse League is an equal opportunity employer. Premier Lacrosse League is committed to the principles of equal employment. We are committed to complying with all federal, state, and local laws providing equal employment opportunities, and all other employment laws and regulations. It is our intent to maintain a work environment that is free of harassment, discrimination, or retaliation because of age, race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex (including pregnancy, childbirth, breastfeeding and/or related medical conditions), gender, gender identity, gender expression, sexual orientation, military or veteran status, or any other status protected by federal, state, or local laws. The Company is dedicated to the fulfillment of this policy in regard to all aspects of employment, including but not limited to recruiting, hiring, placement, transfer, training, promotion, rates of pay, and other compensation, termination, and all other terms, conditions, and privileges of employment.


The Premier Lacrosse League (2020 SBJ Sports Breakthrough of the Year) is a North American outdoor professional lacrosse league featuring the world’s 200 best players. Co-founded by lacrosse superstar Paul Rabil and his brother, serial entrepreneur, and investor, Mike Rabil, the Premier Lacrosse League is backed by an investment group composed of Joe Tsai Sports, Brett Jefferson Holdings, The Raine Group, Creative Artists Agency (CAA), and other leading sports and media executives, entrepreneurs, and investors. The PLL season is distributed through an exclusive media-rights agreement with NBC Sports Group. The league has partnered with blue chips brands through its first two years of play, such as Ticketmaster, Gatorade, and Progressive. For more information, visit and follow on social media:

Instagram: @PLL

Twitter: @PremierLacrosse

Facebook: @PremierLacrosseLeague