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Manager, Product Marketing

Mission

To trailblaze a future of professional sports that is player-led and fan-focused.

Core Values

Stay Grounded

Think Critically

Encourage Creativity

Persevere through the noise

Operate like an owner

Be Helpful

About:
The Premier Lacrosse League (PLL) powered by Ticketmaster is a men’s professional lacrosse league in North America, composed of 8 teams rostered by the best players in the world. Co-founded by lacrosse superstar, philanthropist, and investor Paul Rabil and his brother, serial entrepreneur and investor, Mike Rabil, the Premier Lacrosse League is backed by an investment group composed of Joe Tsai Sports, Brett Jefferson Holdings, The Raine Group, Creative Artists Agency (CAA), Chernin Group, Blum Capital, The Kraft Group, Arctos Sports Partners, and other top investors in sports and media. The PLL is distributed through an exclusive media rights agreement with ABC, ESPN, ESPN2, and ESPN+. The PLL was recognized by Front Office Sports’ 2021 Best Employers in Sports. For more information, visit www.premierlacrosseleague.com and follow on social media: Instagram (@PLL), Twitter (@PremierLacrosse), Facebook (@PremierLacrosseLeague), YouTube (YouTube.com/PLL) and TikTok (@pll).
 
Company Values:
  1. Stay grounded
  2. Think critically
  3. Encourage creativity
  4. Persevere through the noise
  5. Operate like an owner
  6. Be helpful
Position Overview: 
The Premier Lacrosse League (PLL) is looking to hire a Product Marketing Manager to help identify product innovation opportunities, craft foundational and differentiated messaging, and use a data-driven approach to make business decisions. The Product Marketing Manager will oversee and project manage all product launches, including creating Go-To-Market strategies for our growing range of owned and operated products across our target audiences and oversee the execution from start to finish. As well, the Product Marketing Manager will oversee all product positioning and consumer insights. This candidate must be able to analyze qualitative and quantitative user insights and trends to drive product positioning and messaging, and then use this knowledge to partner cross-functionally with Product and Marketing teams to optimize product messaging to optimize for product’s success. The ideal candidate is a robust communicator both internally and externally, and is able to create materials such as onboarding guides, promotional scripts, and impact insights in collaboration with Media.
 
Qualifications: 
  • 3+ years of product marketing experience consumer-facing web and mobile products
  • Strong strategic and analytical skills
  • Obsessed with UX and using a data-driven approaches to marketing
  • Experience working with large data sets
  • Web3 product marketing experience
  • Experience with push notification journeys
  • Advanced qualifications in business and go-to-market strategy
  • Proficient in SQL or similar query language
  • Experience with data oversight, data warehouses, data analysis, and utilization of data to create customer segments; knows how to convert data to insights and actionable outcomes
  • Possess a deep understanding of a marketing “tech stack” and can speak to different software services and stacks
  • Strong knowledge of brand – including voice, aesthetic, and feel
  • “A”-Level writer and communicator
We require Covid-19 vaccination. We will consider reasonable accommodations only for valid and documented medical reasons or sincerely held religious beliefs. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

Premier Lacrosse League is an equal opportunity employer. Premier Lacrosse League is committed to the principles of equal employment. We are committed to complying with all federal, state, and local laws providing equal employment opportunities, and all other employment laws and regulations. It is our intent to maintain a work environment that is free of harassment, discrimination, or retaliation because of age, race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex (including pregnancy, childbirth, breastfeeding and/or related medical conditions), gender, gender identity, gender expression, sexual orientation, military or veteran status, or any other status protected by federal, state, or local laws. The Company is dedicated to the fulfillment of this policy in regard to all aspects of employment, including but not limited to recruiting, hiring, placement, transfer, training, promotion, rates of pay, and other compensation, termination, and all other terms, conditions, and privileges of employment.

ABOUT THE PLL

The Premier Lacrosse League (2020 SBJ Sports Breakthrough of the Year) is a North American outdoor professional lacrosse league featuring the world’s 200 best players. Co-founded by lacrosse superstar Paul Rabil and his brother, serial entrepreneur, and investor, Mike Rabil, the Premier Lacrosse League is backed by an investment group composed of Joe Tsai Sports, Brett Jefferson Holdings, The Raine Group, Creative Artists Agency (CAA), and other leading sports and media executives, entrepreneurs, and investors. The PLL season is distributed through an exclusive media-rights agreement with NBC Sports Group. The league has partnered with blue chips brands through its first two years of play, such as Ticketmaster, Gatorade, and Progressive. For more information, visit www.premierlacrosseleague.com and follow on social media:

Instagram: @PLL

Twitter: @PremierLacrosse

Facebook: @PremierLacrosseLeague

Youtube: YouTube.com/PLL