Merchandise Marketing Manager


To trailblaze a future of professional sports that is player-led and fan-focused.

Core Values

Stay Grounded

Think Critically

Encourage Creativity

Persevere through the noise

Operate like an owner

Be Helpful

The Premier Lacrosse League (PLL) powered by Ticketmaster is a men’s professional lacrosse league in North America, composed of 8 teams rostered by the best players in the world. Co-founded by lacrosse superstar, philanthropist, and investor Paul Rabil and his brother, serial entrepreneur and investor, Mike Rabil, the Premier Lacrosse League is backed by an investment group composed of Joe Tsai Sports, Brett Jefferson Holdings, The Raine Group, Creative Artists Agency (CAA), Chernin Group, Blum Capital, The Kraft Group, Arctos Sports Partners, and other top investors in sports and media. The PLL is distributed through an exclusive media rights agreement with ABC, ESPN, ESPN2, and ESPN+. The PLL was recognized by Front Office Sports’ 2021 Best Employers in Sports. For more information, visit and follow on social media: Instagram (@PLL), Twitter (@PremierLacrosse), Facebook (@PremierLacrosseLeague), YouTube ( and TikTok (@pll).

Company Values:
  1. Stay grounded
  2. Think critically
  3. Encourage creativity
  4. Persevere through the noise
  5. Operate like an owner
  6. Be helpful
Position Overview: 
The PLL is seeking a Merchandise Marketing Manager to support the end-to-end planning and execution of all merchandise campaigns. The Merchandise Marketing Manager will work cross-functionally across teams managing merchandise campaigns across all channels. This role will report directly to the Director of Merchandise and not only manage campaigns from start to finish, but also act as the driving force pushing merchandise to consumers on various platforms. The ideal candidate is familiar with the interplay between omnichannel marketing in the retail space and is a driven and motivated individual that can push campaigns forward throughout the year.

  • 3+ years of fashion or merchandise marketing experience across digital channels
  • Specific experience driving campaigns on web, social, email, text, and within an app
  • Experience using data-driven approaches to marketing
  • Prior experience and proven success managing impactful projects and campaigns end-to-end
  • Demonstrates “A” level organization and exceptional attention to detail
  • Background working in Google Suite – with specific understanding of Google Calendars, Google Docs, and Gmail
  • Highly proficient with Excel and experience working with large data sets
  • Leadership experience with the ability to lead organized and effective meetings
  • Excellent problem solving skills
  • Experience in working cross-functionally and delegating tasks and assignments
  • Exceptional interpersonal skills
  • Exceptional time management skills
Extra Credit:
  • Understanding of sports marketing
  • Experience creating content for social
Roles and Responsibilities:
  • Manage end to end processes and timelines related to creative direction, planning and rollout of new and existing merchandise campaigns
  • Manage and collaborate on merchandise campaign integration strategy across paid, social, web, app, and email
  • Develop Creative Briefs for all merchandise product launches and campaigns to serve as baseline framework, including timelines, campaign milestones, and content/asset needs
  • Align different business units on the execution of campaigns
  • Drive A/B tests across merchandise marketing toolset to optimize strategy
  • Analyze channel performance data to support the Director of Merchandise in identifying appropriate marketing strategies to target customers across owned and operated platforms
  • Oversee merchandise marketing meetings and follow-ups to cross-functional teams
  • Attend and organize merchandise content and photo shoots, as needed
  • This role requires travel around 15% of the time
We require COVID-19 vaccination. We will consider reasonable accommodations only for valid and documented medical reasons or sincerely held religious beliefs. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

Premier Lacrosse League is an equal opportunity employer. Premier Lacrosse League is committed to the principles of equal employment. We are committed to complying with all federal, state, and local laws providing equal employment opportunities, and all other employment laws and regulations. It is our intent to maintain a work environment that is free of harassment, discrimination, or retaliation because of age, race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex (including pregnancy, childbirth, breastfeeding and/or related medical conditions), gender, gender identity, gender expression, sexual orientation, military or veteran status, or any other status protected by federal, state, or local laws. The Company is dedicated to the fulfillment of this policy in regard to all aspects of employment, including but not limited to recruiting, hiring, placement, transfer, training, promotion, rates of pay, and other compensation, termination, and all other terms, conditions, and privileges of employment.


The Premier Lacrosse League (2020 SBJ Sports Breakthrough of the Year) is a North American outdoor professional lacrosse league featuring the world’s 200 best players. Co-founded by lacrosse superstar Paul Rabil and his brother, serial entrepreneur, and investor, Mike Rabil, the Premier Lacrosse League is backed by an investment group composed of Joe Tsai Sports, Brett Jefferson Holdings, The Raine Group, Creative Artists Agency (CAA), and other leading sports and media executives, entrepreneurs, and investors. The PLL season is distributed through an exclusive media-rights agreement with NBC Sports Group. The league has partnered with blue chips brands through its first two years of play, such as Ticketmaster, Gatorade, and Progressive. For more information, visit and follow on social media:

Instagram: @PLL

Twitter: @PremierLacrosse

Facebook: @PremierLacrosseLeague