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Social Media Manager

Mission

To trailblaze a future of professional sports that is player-led and fan-focused.

Core Values

Stay Grounded

Think Critically

Encourage Creativity

Persevere through the noise

Operate like an owner

Be Helpful

About: The Premier Lacrosse League (PLL) is a men’s professional lacrosse league in North America, composed of 8 teams rostered with the best players in the world. Co-founded by lacrosse superstar Paul Rabil and his brother, serial entrepreneur and investor, Mike Rabil, the Premier Lacrosse League is backed by an investment group composed of Joe Tsai Sports, Brett Jefferson Holdings, The Raine Group, Creative Artists Agency (CAA), and other top investors in sports and media. The PLL season is distributed through an exclusive media-rights agreement with NBC Sports Group.
For more information, visit www.premierlacrosseleague.com and follow on social media: Instagram (@PLL), Twitter (@PremierLacrosse), Facebook (@PremierLacrosseLeague) and YouTube (YouTube.com/PLL).
Company Values:
  • Stay grounded
  • Think critically
  • Encourage creativity
  • Persevere through the noise
  • Operate like an owner
  • Be helpful
Position Overview: The PLL is looking to hire a Social Media Manager who has a deep understanding of social media metrics, management of publishing calendars, and audience growth. This candidate must be a skilled communicator who can manage publishing across several different accounts, write social copy, manage community, and work with our senior social team to assign roles and delegate publishing tasks. You will work with the senior members of the Content team to achieve short and long term OKRs, and bring experience in reporting from native insights tools and third party reporting tools. The role requires understanding of the PLL, its players and the sport of lacrosse, while also balancing the ability to communicate to new fans outside of the game. This candidate must have experience running popular social media accounts, understanding of a brand voice and knowledge of the internet ecosystem. You will bring consistent creativity and the ability to take concepts from ideation stage to execution across established channels and emerging platforms.
​​REQUIREMENTS & QUALIFICATIONS:
  • Bachelor’s degree preferred
  • Minimum of 2 years experience working in social media
  • Experience running a brand, sports team or other popular social media accounts
  • Minimum base level knowledge of lacrosse; preference for material knowledge of the sport and league
  • Idea creation for memes and other pop culture references to keep PLL atop the conversation
  • Social Reporting and Insights experience across native insights tools and third party tools (CrowdTangle, Tableau, or similar)
  • Experience creating and maintaining a social content calendar
  • Track record of achieving audience growth and engagement across managed handles
  • Project Management experience – running social campaigns via PM tools
  • Editing social cuts optimized for each platform (Instagram, Twitter, Snapchat etc.)
  • Switching between tone of voice across various social handles
  • Must have superior communication, organizational, and project management skills
  • Exhibits excellent work ethic, strong problem solving skills, and tenacity when it comes to shooting, producing, and/or editing content
  • Some editing experience with Adobe Premiere and Final Cut Pro
  • Fundamental content creation skills in social writing, photo editing, and video editing
  • Appreciation for and understanding of internet pop culture
  • Experience editing TikToks and creating Instagram stories
  • Detail-oriented, self-motivated and results-focused with strong problem solving and decision-making skills, and ability to adjust to changing priorities. Able to maintain composure under pressure and remain a diplomat. Execution-focused mindset, analytical and balanced approach to problem-solving. Ambassador for the sport.
  • Prepared to travel 10+ weekends over the course of the summer season
We require Covid-19 vaccination. We will consider reasonable accommodations only for valid and documented medical reasons or sincerely held religious beliefs. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

Premier Lacrosse League is an equal opportunity employer. Premier Lacrosse League is committed to the principles of equal employment. We are committed to complying with all federal, state, and local laws providing equal employment opportunities, and all other employment laws and regulations. It is our intent to maintain a work environment that is free of harassment, discrimination, or retaliation because of age, race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex (including pregnancy, childbirth, breastfeeding and/or related medical conditions), gender, gender identity, gender expression, sexual orientation, military or veteran status, or any other status protected by federal, state, or local laws. The Company is dedicated to the fulfillment of this policy in regard to all aspects of employment, including but not limited to recruiting, hiring, placement, transfer, training, promotion, rates of pay, and other compensation, termination, and all other terms, conditions, and privileges of employment.

ABOUT THE PLL

The Premier Lacrosse League (2020 SBJ Sports Breakthrough of the Year) is a North American outdoor professional lacrosse league featuring the world’s 200 best players. Co-founded by lacrosse superstar Paul Rabil and his brother, serial entrepreneur, and investor, Mike Rabil, the Premier Lacrosse League is backed by an investment group composed of Joe Tsai Sports, Brett Jefferson Holdings, The Raine Group, Creative Artists Agency (CAA), and other leading sports and media executives, entrepreneurs, and investors. The PLL season is distributed through an exclusive media-rights agreement with NBC Sports Group. The league has partnered with blue chips brands through its first two years of play, such as Ticketmaster, Gatorade, and Progressive. For more information, visit www.premierlacrosseleague.com and follow on social media:

Instagram: @PLL

Twitter: @PremierLacrosse

Facebook: @PremierLacrosseLeague

Youtube: YouTube.com/PLL