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Ticket Sales Marketing Manager (Full-Time)

Mission

To trailblaze a future of professional sports that is player-led and fan-focused.

Core Values

Stay Grounded

Think Critically

Encourage Creativity

Persevere through the noise

Operate like an owner

Be Helpful

About:
The Premier Lacrosse League (PLL) powered by Ticketmaster is a men’s professional lacrosse league in North America, composed of 8 teams rostered by the best players in the world. Co-founded by lacrosse superstar, philanthropist, and investor Paul Rabil and his brother, serial entrepreneur and investor, Mike Rabil, the Premier Lacrosse League is backed by an investment group composed of Joe Tsai Sports, Brett Jefferson Holdings, The Raine Group, Creative Artists Agency (CAA), Chernin Group, Blum Capital, The Kraft Group, Arctos Sports Partners, and other top investors in sports and media. The PLL is distributed through an exclusive media rights agreement with ABC, ESPN, ESPN2, and ESPN+. The PLL was recognized by Front Office Sports’ 2021 Best Employers in Sports. For more information, visit www.premierlacrosseleague.com and follow on social media: Instagram (@PLL), Twitter (@PremierLacrosse), Facebook (@PremierLacrosseLeague), YouTube (YouTube.com/PLL) and TikTok (@pll).

Company Values:
  1. Stay grounded
  2. Think critically
  3. Encourage creativity
  4. Persevere through the noise
  5. Operate like an owner
  6. Be helpful
Position Overview:
The PLL is seeking an ambitious & skilled marketer to own and execute the PLL’s ticket sales marketing strategy. The role is the first of its kind for the league, and will be tasked with expanding marketing efforts and strategic scope related to ticket sales. This will include owning on sale campaign strategy and execution, build and deployment of promotional calendars, supporting management of PLL’s digital agencies, driving lead list development and efficiency for the PLL’s inside sales team, and analysis of the PLL’s ticket sales marketing strategy & key initiatives. Ideal candidates will be self-starters, highly-organized, and prepared to deliver against aggressive targets. Familiarity (and some spikes) across a broad spectrum of marketing disciplines is a must: Email/CRM, Digital O&O, Performance, In-Home, OOH, Affiliate, Referral. Best candidates will have a foundational understanding of ticket sales – with experience working in or adjacent to ticket sales (sports or other industry).

Roles & Responsibilities:
  • Drive PLL’s ticket sales marketing strategy
  • Develop strategy to drive all of PLL’s ticketing campaigns
  • Create campaign briefs for all PLL ticketing campaigns
  • Organize PLL ticketing campaigns with workback calendars, Asana management, and cross-departmental communication
  • Execute ticketing promotions, including briefing in the team, requesting and trafficking creative, and tracking outcomes
  • Host ongoing meetings to ensure seamless execution of campaigns
  • Support strategy for paid and off-channel marketing related to ticket sales
  • Sit on agency meetings and support execution of paid strategies (trafficking creative, strategic iteration, and more)
  • Support budget management for PLL’s paid ticketing efforts
  • Drive high-quality lead list generation for the PLL’s inside sales team
  • Monitor and drive lead-list optimization in concert with the PLL’s data team
  • Develop the PLL’s ticketing calendar – including on sale timelines and promotions
  • Work with the PLL’s data team on dashboard creation, maintenance, and reporting
  • Analyze and report findings to PLL executives
Qualifications:
  • 3+ years of marketing experience
  • Familiarity across marketing mediums with an emphasis on digital marketing
  • Adept in developing marketing creative – with a focus on visual arrangement, copywriting, and CTAs
  • Demonstrates strong analytical capabilities; can speak to digital marketing KPIs and analysis with fluency
  • Either a strong understanding of direct ticket sales marketing, or lead-based marketing to support a sales org; both is a plus – learning both is a must
  • Experience in data analysis and reporting
  • Experience in campaign management
  • Self-starter with strong interpersonal and team-based skills
  • Hard worker who is a “doer” first; must be ready to roll sleeves up
  • Experience working with digital agencies is a plus
  • Sports or events marketing background is a plus
  • Highly-motivated and eager to make an impact on the organization
Compensation:
  • $70,000 – $80,000
  • Based on the candidate’s experience, seniority, and location
  • The total compensation package includes Annual Bonus, Health, Life, Dental, and Vision Insurance, 401(k) plan, Equity Sharing, Mental Health Stipend, Unlimited PTO, and Paid Parental Leave
We require COVID-19 vaccination. We will consider reasonable accommodations only for valid and documented medical reasons or sincerely held religious beliefs. We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

Premier Lacrosse League is an equal opportunity employer. Premier Lacrosse League is committed to the principles of equal employment. We are committed to complying with all federal, state, and local laws providing equal employment opportunities, and all other employment laws and regulations. It is our intent to maintain a work environment that is free of harassment, discrimination, or retaliation because of age, race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex (including pregnancy, childbirth, breastfeeding and/or related medical conditions), gender, gender identity, gender expression, sexual orientation, military or veteran status, or any other status protected by federal, state, or local laws. The Company is dedicated to the fulfillment of this policy in regard to all aspects of employment, including but not limited to recruiting, hiring, placement, transfer, training, promotion, rates of pay, and other compensation, termination, and all other terms, conditions, and privileges of employment.

ABOUT THE PLL

The Premier Lacrosse League (PLL) powered by Ticketmaster is a men’s professional lacrosse league in North America, composed of eight teams rostered by the best players in the world. Co-founded by lacrosse superstar, philanthropist, and investor Paul Rabil and his brother, serial entrepreneur and investor, Mike Rabil, the PLL is backed by an investment group composed of Joe Tsai Sports, The Chernin Group, Arctos Sports Partners, Brett Jefferson Holdings, The Raine Group, Creative Artists Agency (CAA), The Kraft Group, Bolt Capital and other top investors in sports and media. The PLL is distributed through an exclusive media rights agreement with ABC, ESPN, ESPN2, and ESPN+. The PLL was named 2020 Sports Breakthrough by the Sports Business Journal, and recognized as a 2021 Best Employer in Sports by  Front Office Sports.

For more information, visit www.premierlacrosseleague.com and follow on social media:

Instagram: @PLL

Twitter: @PremierLacrosse

Facebook: @PremierLacrosseLeague

Youtube: YouTube.com/PLL

TikTok: @PLL