Athletic Brewing Co Named the Official Non-Alcoholic Beer of the Premier Lacrosse League

By PLL | May 27, 2021

LOS ANGELES, CA. (May 27, 2021) - The Premier Lacrosse League (PLL) powered by Ticketmaster announced Athletic Brewing as the Official Non-Alcoholic Beer of the PLL. The PLL and Athletic Brewing will continue to grow their partnership during the 2021 season.

“We are thrilled to be renewing and expanding our partnership with Athletic Brewing as the Official Non-Alcoholic Beer of the PLL,” said Co-Founder and CEO Michael Rabil. “Athletic Brewing and the PLL share a vision to innovate our respective industries focusing on the health and success of our athletes. We look forward to collaborating with the Athletic team to drive growth through promotion with our players, sampling at PLL events, and product-focused content.”

Fans will see Athletic Brewing onsite at PLL event weekends, in post-game player celebrations, and integrated throughout PLL digital platforms.

“Our entire Athletic team is extremely excited about the PLL partnership,” said Athletic Brewing Co-Founder and CEO Bill Shufelt. “Combining forces with the fastest growing and most innovative sports league is a perfect match for Athletic as we build our own company and change the way the country’s athletes think about drinking. Athletic teammates have been working out with and rooting for PLL players for years, and we look forward to working together this summer.”

For more information on Athletic Brewing, visit www.athleticbrewing.com


The Premier Lacrosse League (PLL) is a men’s professional lacrosse league in North America, composed of 8 teams rostered with the best players in the world. Co-founded by lacrosse superstar, philanthropist, and investor Paul Rabil and his brother, serial entrepreneur and investor, Mike Rabil, the Premier Lacrosse League is backed by an investment group composed of Joe Tsai Sports, Brett Jefferson Holdings, The Raine Group, Creative Artists Agency (CAA) and other top investors in sports and media. The PLL was named Sports Breakthrough of the Year in 2020 by the Sports Business Journal and is distributed through an exclusive media-rights agreement with NBC Universal. For more information, visit www.premierlacrosseleague.com and follow on social media: Instagram (@PLL), Twitter (@PremierLacrosse), Facebook (@PremierLacrosseLeague), YouTube (YouTube.com/PLL) and TikTok (@pll).


International Beer Challenge 2020 “Brewer of the Year North America”, Athletic Brewing Company is reimagining beer for the modern, active adult. Their great-tasting athletic craft brews let you enjoy the refreshing taste of craft beer, without the alcohol or the hangover. You can enjoy them anytime, anywhere, and still be healthy, active, and at your best; it’s the very reason they started brewing them in the first place. With custom breweries on the East and West coasts, their lineup has earned accolades throughout the industry, even against full-strength beers, including the 2020 World Beer Award Gold medal for Run Wild. To top it all off, as part of the Athletic Brewing “Two for the Trails” initiative, 2% of all sales are donated to causes and organizations that support healthy, outdoor, active living.

Whether you've decided to cut alcohol out of your life for good, for a night, or for just one drink, Athletic Brewing provides an option without compromises that you’re guaranteed to enjoy. To find your nearest local retailer please visit https://athleticbrewing.com/pages/where-to-find-us

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