CrowdStrike Named the Presenting Partner of the 2021 Premier Lacrosse League All-Star Game
By PLL | Jul 13, 2021
LOS ANGELES, CA. (July 13, 2021) - The Premier Lacrosse League (PLL) powered by Ticketmaster has named CrowdStrike the presenting partner of the 2021 All-Star Game.
The Defenders, captained by Chaos LC goalie Blaze Riorden, will face off against the Adversaries, captained by Archers LC attackman Grant Ament.
“From the team names to the jersey design to broadcast integration, the partnership between PLL and CrowdStrike is a first of its kind in US professional sports,” said PLL Co-Founder and CEO Michael Rabil. “We’re proud to partner with CrowdStrike and innovate the industry with them.”
The NBC Sports broadcast will keep a running tally of saves made on-screen during the broadcast. For each save made, CrowdStrike will make a charitable donation.
In a first for US professional sports, the Premier Lacrosse League has integrated CrowdStrike branding into the overall design of the All-Star Game uniforms. Beyond merely a patch or a logo, both the team names and uniforms have been fully designed with CrowdStrike name, marks, and colors.
The PLL and CrowdStrike partnership will continue for the remainder of the PLL season through branded content on PLL social media channels and a variety of broadcast integrations.
The 2021 PLL All-Star Game presented by CrowdStrike will be on NBC Sports at 7:00PM ET on Sunday, July 18th at PayPal Park.
For more information on the 2021 PLL schedule, visit www.premierlacrosseleague.com/schedule.
ABOUT PREMIER LACROSSE LEAGUE
The Premier Lacrosse League (PLL) powered by Ticketmaster is a men’s professional lacrosse league in North America, composed of 8 teams rostered with the best players in the world. Co-founded by lacrosse superstar, philanthropist, and investor Paul Rabil and his brother, serial entrepreneur and investor, Mike Rabil, the Premier Lacrosse League is backed by an investment group composed of Joe Tsai Sports, Brett Jefferson Holdings, The Raine Group, Creative Artists Agency (CAA), Chernin Group, Blum Capital, The Kraft Group, Arctos Sports Partners, and other top investors in sports and media. The PLL was named Sports Breakthrough of the Year in 2020 by the Sports Business Journal and is distributed through an exclusive media-rights agreement with NBC Universal. In December 2020, the PLL and Major League Lacrosse (MLL) announced a merger with subsequent season operations and activities to formally exist under the PLL. For more information, visit www.premierlacrosseleague.com and follow on social media: Instagram (@PLL), Twitter (@PremierLacrosse), Facebook (@PremierLacrosseLeague), YouTube (YouTube.com/PLL) and TikTok (@pll).
CrowdStrike, a global cybersecurity leader, is redefining security for the cloud era with an endpoint protection platform built to stop breaches. The CrowdStrike Falcon® platform’s single lightweight-agent architecture leverages cloud-scale artificial intelligence (AI) and offers real-time protection and visibility across the enterprise, preventing cyberattacks on endpoints on or off the network. Powered by the proprietary CrowdStrike Threat Graph®, CrowdStrike Falcon correlates over 4 trillion endpoint-related events per week in real time from across the globe, fueling one of the world’s most advanced data platforms for security. For more information, visit www.crowdstrike.com or follow us on social media: Facebook, Twitter, Instagram, LinkedIn and YouTube (@CrowdStrike).