HEX Performance Named the Official Laundry Partner of the Premier Lacrosse League
By PLL | Jul 8, 2021
LOS ANGELES, CA. (July 8, 2021) - The Premier Lacrosse League (PLL) powered by Ticketmaster announced HEX Performance as the Official Laundry Partner of the PLL.
The inaugural partnership between PLL and HEX Performance will feature a two-part original series featuring PLL Co-Founder and CMO Paul Rabil with HEX Founder and former professional lacrosse player, Drew Westervelt. The series will focus on Drew’s road to building HEX and the challenges faced and problems solved along the way.
“This partnership elevates beyond our dynamic brand integrations,” said Co-Founder and player, Paul Rabil. “Mostly because of Hex and the PLL’s shared values and origin stories. Their founder, Drew Westervelt, is a Hall-of-Fame lacrosse player who built his business on the heels of playing pro. He’s solved market challenges, continues to build a state-of-the-art product that solves for both our daily workout and laundry needs, and now is equipping the PLL with the ability to turnaround our teams’ game needs, especially during the short window of double-header weekends. We’re thrilled to unify today and well into the future.”
The PLL equipment team will use HEX products to clean and maintain gear and jerseys. Every game weekend, the PLL cleans and distributes equipment for all 160 players over eight teams. Now powered with HEX Performance, every players’ jersey, apparel and equipment will be cleaned and protected by the HEX Molecule, their proprietary formula that destroys sweat and kills the bacteria that gets trapped in today’s technical fabrics and knits.
Fans will receive HEX samples with every online and on-site merchandise purchase throughout the 2021 season. HEX will also have a product presence at PLL Academy events.
Drew Westervelt, a former MLL, NLL and Team USA player knows about the problems athletes face when it comes to protecting their gear and apparel. Drew recognized that there was a dirty little secret in the cleaning industry when it came to activewear and he set about to revolutionize what it means to be clean.
“The need to disinfect and protect pro sports venues & playing surfaces against odor, bacteria, MRSA and staph drove the development of the HEX molecule. I understood quickly however, that the larger need was to apply that same technology to the laundry category. That’s where we can solve the problem of not only odor and stains but actual deterioration of the performance that was built into our apparel, like wickability, breathability, stretch and softness,” said Westervelt. “HEX not only cleans but is the only laundry care that protects your gear and activewear to prolong its performance and lifetime wear.”
Given the PLL’s tour-based model and HEX Performance products available online and at stores across the country, lacrosse fans can expect the HEX Performance Tour Bus onsite delivering product samples to those in attendance.
For more information on HEX Performance, visit www.hexperformance.com.
For more information on the Premier Lacrosse League and its 2021 schedule, visit www.premierlacrosseleague.com/schedule.
ABOUT PREMIER LACROSSE LEAGUE
The Premier Lacrosse League (PLL) powered by Ticketmaster is a men’s professional lacrosse league in North America, composed of 8 teams rostered with the best players in the world. Co-founded by lacrosse superstar, philanthropist, and investor Paul Rabil and his brother, serial entrepreneur and investor, Mike Rabil, the Premier Lacrosse League is backed by an investment group composed of Joe Tsai Sports, Brett Jefferson Holdings, The Raine Group, Creative Artists Agency (CAA), Chernin Group, Blum Capital, The Kraft Group, Arctos Sports Partners, and other top investors in sports and media. The PLL was named Sports Breakthrough of the Year in 2020 by the Sports Business Journal and is distributed through an exclusive media-rights agreement with NBC Universal. In December 2020, the PLL and Major League Lacrosse (MLL) announced a merger with subsequent season operations and activities to formally exist under the PLL. For more information, visit www.premierlacrosseleague.com and follow on social media: Instagram (@PLL), Twitter (@PremierLacrosse), Facebook (@PremierLacrosseLeague), YouTube (YouTube.com/PLL) and TikTok (@pll).
ABOUT HEX PERFORMANCE
Founded by a former professional athlete, HEX Performance® is a premium regimen that has revolutionized the care and performance of activewear with solutions that include laundry detergents, fabric conditioners, antibacterial fabric protectors, wet dryer sheets and stain and deodorizer sprays. The HEX regimen is designed specifically to clean and protect synthetic-based fabrics to prolong the life and performance of synthetic activwear. HEX Performance leverages a patented technology to address changing consumer needs by preserving and protecting the performance of fabrics by eliminating odors and stains casued by bacteria that traditional detergents leave behind. HEX Performance products are eco-friendly, skin-friendly and biodegradable. To learn more about the HEX Performance laundry care regimen, please visit www.hexperformance.com.