NEW YORK – June 30, 2025 – The Premier Lacrosse League (PLL) powered by Ticketmaster today announced a partnership with Beyond Meat, the leader in plant-based meat. This multi-year collaboration will provide PLL athletes with access to Beyond Meat’s innovative plant-based protein products, supporting peak performance while advancing sustainability in professional sports.
Under the partnership, Beyond Meat will serve as the Official Plant-Based Protein Partner of the PLL, providing nutritional support to all eight PLL clubs throughout the season. Beyond Meat products will be integrated into team meal programs and player nutrition plans, offering athletes a clean, protein-rich fuel source that aligns with modern performance nutrition standards.
The collaboration extends beyond the field, with Beyond Meat and the PLL working together on community initiatives focused on health, wellness, and environmental sustainability. Fans will have opportunities to experience Beyond Meat products at PLL events and through exclusive co-branded content and promotions.
“Lacrosse players demand the highest quality nutrition to compete at an elite level. Partnering with Beyond Meat will help support our athletes with the nutrition they need to perform at their best,” said Paul Rabil, Co-Founder and President of the PLL. “Clean ingredients and complete protein profiles help athletes play hard and recover fast. Which is why it’s so important to partner with a brand that supports performance and longevity in sport.”
Beyond Meat’s plant-based proteins deliver the complete amino acid profile athletes require for muscle recovery and performance, while offering the added benefits of being free from antibiotics, hormones, and GMOs. The partnership reflects both organizations’ commitment to innovation and performance optimization.
“Professional lacrosse players represent some of the most dynamic and versatile athletes in sports,” said Drew Lufkin, SVP Growth at Beyond Meat. “We’re excited to partner with the PLL to demonstrate how plant-based nutrition can fuel elite athletic performance while supporting a more sustainable food system.”
The partnership officially launches with the 2025 PLL season and will include on-field branding, digital content collaborations, and fan engagement initiatives throughout the year.
About the Premier Lacrosse League
The Premier Lacrosse League (PLL) powered by Ticketmaster is a men’s professional lacrosse league in North America, composed of eight teams rostered by the best players in the world. Co-founded by lacrosse superstar, philanthropist, and investor Paul Rabil and his brother, serial entrepreneur and investor, Mike Rabil, the PLL is backed by an investment group composed of Joe Tsai Sports, The Chernin Group, Arctos, Brett Jefferson Holdings, The Raine Group, Creative Artists Agency (CAA), The Kraft Group, Bolt Capital and other top investors in sports and media. The PLL is distributed through an exclusive media rights agreement with ABC, ESPN, ESPN2, and ESPN+. The PLL was named 2023 Best Place to Work in Sports, and 2020 Sports Breakthrough by the Sports Business Journal, and recognized as a 2021 Best Employer in Sports by Front Office Sports. For more on the league, visit www.premierlacrosseleague.com and follow on social media: Instagram (@PLL), Twitter (@PremierLacrosse), Facebook (@PremierLacrosseLeague), YouTube (YouTube.com/PLL) and TikTok (@pll).
About Beyond Meat
Beyond Meat, Inc. is a leading plant-based meat company offering a portfolio of revolutionary plant-based meats. Founded in 2009, Beyond Meat’s mission is to positively impact human health, climate change, resource conservation and animal welfare by shifting from animal-based meat to plant-based meat. Driven by innovation, Beyond Meat’s vision is to be the global protein company of the future. Visit https://www.beyondmeat.com/en-US/ to learn more.
