Premier Lacrosse League Announces Viewership Milestones From Opening Weekend of PLL Championship Series
By PLL | Jul 28, 2020
LOS ANGELES, CA. (July 28, 2020) - The Premier Lacrosse League (PLL) announced today numerous viewership milestones from its opening weekend (three games total) of the PLL Championship Series, played on July 25-26 in Salt Lake City, Utah, including the second- and third- most watched outdoor professional lacrosse games in media history and the most-watched PLL game ever on NBCSN.
The PLL Championship Series’ opening weekend featured a thrilling game on Sunday, July 26 between Atlas and the expansion Waterdogs, which delivered a Total Audience Delivery (TAD) of 341,000 on NBC, making it the second-most watched outdoor pro lacrosse game in media history and the third-most watched pro lacrosse game in 15 years.
Despite roaring out to a halftime lead, Waterdogs were completely shut down for much of the second half behind the heroics of Atlas goalie Jack Concannon. Atlas attackman Chris Cloutier scored a dramatic game-winner late in the fourth quarter to help Atlas prevail 11-10.
The PLL Championship Series got underway with a matchup between Redwoods and Whipsnakes at 4PM ET on July 25 on NBC. Total Audience Delivery (TAD) for the game averaged 334,000 viewers, ranking as the third-most watched outdoor professional lacrosse game in media history. In a rematch of the 2019 Championship Game, Whipsnakes emerged victorious 13-9 behind a dominant team defensive performance.
Saturday’s action continued with a 7:30PM ET game between Chrome and Chaos, which culminated in a come-from-behind 13-9 victory for Chrome led by star attackman Jordan Wolf. The game was broadcast on NBCSN and measured a TAD of 155,000 - the most-watched game in PLL history for a game on NBCSN.
Both primetime broadcasts on NBC Network featured unique live celebrity interviews from New England Patriots Head Coach Bill Belichick (Saturday), New Orleans Saints quarterback Drew Brees (Sunday) and Co-Hosts of the Pardon My Take podcast, Big Cat and PFT Commenter. The Premier Lacrosse League additionally led the online conversation throughout the weekend. PLL Championship Series games led to 22 million social impressions on Saturday and Sunday alone and saw official league handles generate 34 million social impressions during the past week (July 19 - July 26).
The PLL Championship Series continues tonight with a doubleheader under the lights on NBCSN. First, Archers and Waterdogs collide at 7PM ET and will be followed by Redwoods and Chrome at 9:30PM ET. All PLL Championship Series games are shown via a combination of NBC, NBCSN and NBC Sports Gold - the networks’ direct-to-consumer streaming platform.
ABOUT PREMIER LACROSSE LEAGUE
The Premier Lacrosse League (PLL) is a men’s professional lacrosse league in North America, composed of 7 teams rostered with the best players in the world. Co-founded by lacrosse superstar Paul Rabil and his brother, serial entrepreneur and investor, Mike Rabil, the Premier Lacrosse League is backed by an investment group composed of Joe Tsai Sports, Brett Jefferson Holdings, The Raine Group, Creative Artists Agency (CAA), and other top investors in sports and media. The PLL season is distributed through an exclusive media-rights agreement with NBC Sports Group. For more information, visit www.premierlacrosseleague.com and follow on social media: Instagram (@PLL), Twitter (@PremierLacrosse), Facebook (@PremierLacrosseLeague) and YouTube (YouTube.com/PLL).
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