The Premier Lacrosse League Looks to Transform the Fan Experience with PLL Nation
By Evan Mok-Lamme | May 23, 2023
LOS ANGELES – May 23, 2023 – The Premier Lacrosse League (PLL) powered by Ticketmaster today announced the launch of PLL Nation. This new PLL experience allows supporters to earn a Fan Status and unlock league rewards. Available in the PLL app, the platform lets fans build their status every time they show their support. With each new level, fans can claim exclusive league access and prizes.
“PLL Nation is the result of diligent work by our product team to listen to customers and keep our league at the forefront of fan experience and innovation,” said Mike Rabil, co-founder, and CEO of the Premier Lacrosse League. “Whether digitally or onsite at a PLL game, fans all over the world now have a way to reap rewards for their dedication as we continue to build community among lacrosse fans everywhere.”
Status is earned as fans accumulate Experience Points (XP) in the app. XP is awarded when fans support their team, engage with league content, or compete in weekly competitions like Fantasy and Pick'em. As fans level up their status they will unlock increasingly exclusive rewards and league access.
"Fans pour their heart and soul into supporting the PLL and we want to reward their commitment," said Brenden Coleman, vice president of product and technology at the PLL. “We're reinventing what it means to be a fan by allowing supporters to build status based not just on how much they spend, but on their overall dedication as a fan. We look forward to building PLL Nation alongside fans as we continue to invest in fan-focused technology.”
Fans interested in joining PLL Nation can download the PLL app and create a profile to start building their status. During PLL Nation "Launch Week" (May 23rd to May 29th) fans that join can enter to win prizes like signed jerseys, game-worn helmets, and custom fan jerseys.
ABOUT THE PREMIER LACROSSE LEAGUE
The Premier Lacrosse League (PLL) powered by Ticketmaster is a men’s professional lacrosse league in North America, composed of eight teams rostered by the best players in the world. Co-founded by lacrosse superstar, philanthropist, and investor Paul Rabil and his brother, serial entrepreneur and investor, Mike Rabil, the PLL is backed by an investment group composed of Joe Tsai Sports, The Chernin Group, Arctos Sports Partners, Brett Jefferson Holdings, The Raine Group, Creative Artists Agency (CAA), The Kraft Group, Bolt Capital and other top investors in sports and media. The PLL is distributed through an exclusive media rights agreement with ABC, ESPN, ESPN2, and ESPN+. The PLL was named 2020 Sports Breakthrough by the Sports Business Journal, and recognized as a 2021 Best Employer in Sports by Front Office Sports. For more on the league, visit www.premierlacrosseleague.com and follow on social media: Instagram (@PLL), Twitter (@PremierLacrosse), Facebook (@PremierLacrosseLeague), YouTube (YouTube.com/PLL) and TikTok (@pll).