Premier Lacrosse League Partners with WHOOP Ahead of PLL Championship Series
By PLL | Jul 24, 2020
LOS ANGELES, CA (July 24, 2020) - The Premier Lacrosse League (PLL) announced today a partnership with WHOOP ahead of the PLL Championship Series, starting this weekend (July 25) in Salt Lake City, Utah. PLL will provide a WHOOP Strap 3.0 to all PLL athletes to optimize their health and individual performance through a deeper understanding of cardiovascular strain, recovery, and sleep.
“The health of our players during the PLL Championship Series is of paramount importance,” says PLL Co-Founder and CEO Mike Rabil. “Each PLL athlete will be faced with physical demands due to the sheer number of games this month and the high altitude of Utah. Partnering with WHOOP, a company at the forefront of sports science, will enable our players to perform at optimal levels and monitor their physical well being. We are thrilled to have them join the team for the long term.”
WHOOP is a 24/7 waterproof fitness tracker that can be worn around the wrist, forearm, or bicep, and tracks key metrics like heart rate variability, resting heart rate, respiratory rate, and sleep staging with industry-leading accuracy. WHOOP is the only consumer wearable with a third-party validated respiratory rate tracker that meets gold standard measurements. WHOOP recently released new research - which is under peer review - into the relationship between respiratory rate and COVID-19 which analyzed the potential for wearable technology to provide early warning signs of potential COVID-19 infections.
“We’re excited at WHOOP to partner with the PLL on their return to play. This is an innovative new league that recognizes the importance of health monitoring for its athletes,” said Will Ahmed, WHOOP Founder & CEO.
The PLL Championship Series gets underway this Saturday, July 25, with two matchups. Whipsnakes and Redwoods will face off on NBC at 4PM ET in a rematch of the 2019 Championship Game, this matchup will be followed by Chaos and Chrome colliding at 7:30PM ET on NBCSN.
About The Premier Lacrosse League
The Premier Lacrosse League (PLL) is the leading professional lacrosse league in North America, composed of 7 teams rostered with the best players in the world. Co-founded by lacrosse superstar Paul Rabil and his brother, serial entrepreneur and investor, Mike Rabil, the Premier Lacrosse League is backed by an investment group composed of Joe Tsai Sports, Brett Jefferson Holdings, The Raine Group, Creative Artists Agency (CAA), and other top investors in sports and media. The PLL season is distributed through an exclusive media-rights agreement with NBC Sports Group. For more information, visit www.premierlacrosseleague.com and follow on social media: Instagram (@PLL), Twitter (@PremierLacrosse), Facebook (@PremierLacrosseLeague) and YouTube (YouTube.com/PLL).
WHOOP, the human performance company, provides a membership for 24/7 coaching to improve performance. The WHOOP membership comes with hardware (the new Whoop Strap 3.0), a coaching platform designed to optimize behavior, and a community of high performers. WHOOP members range from professional athletes and Fortune 500 CEOs to fitness enthusiasts and endurance competitors to executives and military personnel. Studies show WHOOP can increase sleep, prevent burnout, and improve performance. WHOOP is based in Boston and was founded in 2012. Visit WHOOP.com for the latest brand news and connect with WHOOP on Instagram, Twitter, Facebook, and YouTube.
The products and services of WHOOP are not medical devices, are not intended to diagnose COVID-19, the flu or any other disease, and should not be used as a substitute for professional medical advice, diagnosis or treatment. All content available through the products and services of WHOOP is for general informational purposes only.