Premier Lacrosse League Sees Record-Setting Growth Across Social Channels Ahead of 2023 Season
By PLL | Jun 2, 2023
LOS ANGELES – June 2, 2023 – The Premier Lacrosse League (PLL) powered by Ticketmaster today announced record-setting growth across its owned and operated content channels ahead of the league’s fifth season.
In the first half of 2023, the league has seen 146 percent growth in social engagement year-over-year, marking its highest performing quarters for engagement in league history, including the league’s most social media engagements in a single week during the PLL Championship Series in February 2023. By year end, the PLL is projected to reach a league high 1.34 billion impressions across channels.
“Momentum is with lacrosse right now. Fans globally are engaging with our sport, and it shows in our league’s growth across channels,” said Paul Rabil, co-founder and president of the Premier Lacrosse League. “Since our inception, we’ve centered our business and content on our players and their connection to our fans. Our success in the first half of 2023 is a reflection of that commitment.”
To date in 2023, the PLL has seen;
- 39 million engagements, a 146 percent increase year-over year.
- 330 million views, a 186 percent increase year-over-year.
- 490 million impressions, an 80 percent increase year-over-year.
By the end of 2023, the league is projected to reach;
- 104 million engagements
- 895 million views
- 1.34 billion impressions
The record-setting growth comes as the PLL prepares to assign its eight lacrosse clubs to home cities in 2024. This season, PLL games will air on linear broadcast on ABC, ESPN, ESPN2, and ESPN+ each weekend of its season through its media-rights deal with ESPN, the largest in lacrosse history.
The 2023 PLL season kicks off in Albany, NY, June 3-4 with games aired on ABC and ESPN+ each day. Redwoods vs. Atlas, the opening game of the season, will air on ABC on June 3 at 1pm, followed by Cannons vs. Archers on ESPN+ at 3:30pm ET. On June 4, a rematch of the 2022 Championship Game between Chaos and the Waterdogs will air on ABC at 1pm ET, followed by Whipsnakes vs. Chrome on ESPN+ at 3:30pm ET.
To view the rest of the PLL schedule and purchase tickets, visit premierlacrosseleague.com/schedule.
ABOUT THE PREMIER LACROSSE LEAGUE
The Premier Lacrosse League (PLL) powered by Ticketmaster is a men’s professional lacrosse league in North America, composed of eight teams rostered by the best players in the world. Co-founded by lacrosse superstar, philanthropist, and investor Paul Rabil and his brother, serial entrepreneur and investor, Mike Rabil, the PLL is backed by an investment group composed of Joe Tsai Sports, The Chernin Group, Arctos Sports Partners, Brett Jefferson Holdings, The Raine Group, Creative Artists Agency (CAA), The Kraft Group, Bolt Capital and other top investors in sports and media. The PLL is distributed through an exclusive media rights agreement with ABC, ESPN, ESPN2, and ESPN+. The PLL was named 2020 Sports Breakthrough by the Sports Business Journal, and recognized as a 2021 Best Employer in Sports by Front Office Sports. For more on the league, visit www.premierlacrosseleague.com and follow on social media: Instagram (@PLL), Twitter (@PremierLacrosse), Facebook (@PremierLacrosseLeague), YouTube (YouTube.com/PLL) and TikTok (@pll).