Premier Lacrosse League Team with Utz Quality Foods
By PLL | Jul 16, 2020
Launches #PLLWatchParty and Utz® Prize Packs in support of PLL Champion Series
LOS ANGELES, CA (July 16, 2020) - The Premier Lacrosse League (PLL) announced today a partnership with Utz Quality Foods, LLC ahead of the upcoming PLL Championship Series, starting on July 25th.
During the PLL Championship, PLL and Utz® will launch the #PLLWatchParty, where fans will be able to submit unlimited personalized photos while watching the Championship Series matchups to be featured on both PLL and Utz social channels. Fans will also have a chance to win exclusive Utz® merchandise and Utz® snack packs. Utz will be selecting 52 winners throughout this summer’s Championship Series so the 52 second shot clock starts now!
Fans can enter unlimited personalized photos while watching the Championship Series and fans have a chance to win Utz® & PLL merchandise and 52 Utz® & PLL snack packs. To enter, visit www.utzsnacks.com/pll. No purchase necessary. Must be 18+. Entry ends on 08/09/2020. View official rules and alternative means of entry at www.utzsnacks.com/pll. Void where prohibited.
The PLL and Utz will additionally collaborate on a branded content video series, High Cheddar. Inspired by Utz Classic Cheese Balls, High Cheddar will launch at the start of the Championship Series on social platforms from both PLL and Utz®, will regularly showcase the best ‘High Cheddar’ shots of each day from the league’s top players.
“We are thrilled to partner once again with Utz to create engaging content throughout the Championship Series” says PLL Co-Founder and CEO Mike Rabil. “Over the past three months, we’ve collaborated with Utz on two successful campaigns -- both National Cheeseball Day and National Pretzel Day, featuring our athletes and Utz snack products that captivated our digital audiences. These successful collabs serve as reminders of the digital-first prowess that PLL has become renowned for.”
“We’re excited to be partnering with the Premier Lacrosse League and supporting the PLL Championship Series” said Mark Schreiber, Executive Vice President & Chief Customer Officer, Sales and Marketing Utz Quality Foods, LLC, “Fans are going to love the PLL Watch Party as well as High Cheddar, while enjoying their favorite Utz snacks, it’s a goal!”
ABOUT PREMIER LACROSSE LEAGUE
The Premier Lacrosse League (PLL) is a men’s professional lacrosse league in North America, composed of 7 teams rostered with the best players in the world. Co-founded by lacrosse superstar, philanthropist, and investor Paul Rabil and his brother, serial entrepreneur and investor, Mike Rabil, the Premier Lacrosse League is backed by an investment group composed of Joe Tsai Sports, Brett Jefferson Holdings, The Raine Group, Creative Artists Agency (CAA), and other top investors in sports and media. The PLL season is distributed through an exclusive media-rights agreement with NBC Sports Group. For more information, visit www.premierlacrosseleague.com and follow on social media: Instagram (@PLL), Twitter (@PremierLacrosse), Facebook (@PremierLacrosseLeague) and YouTube (YouTube.com/PLL).
ABOUT UTZ QUALITY FOODS, LLC.
Founded in 1921, Utz Quality Foods, LLC. is the largest family‐managed, privately held, salty snack company in the United States, producing a full line of snack foods including potato chips, pretzels, cheese snacks, corn chips, tortillas, veggie stix/straws, popcorn, onion rings, pork skins and more. Its brands, which include Utz® , Golden Flake® , Zapp's® , Dirty® Potato Chips, Good Health® , Bachman® , Jax® , Wachusett® , Snikiddy® , Boulder Canyon® , Kitchen Cooked®, Snyder of Berlin® , Tim’s Cascade®, Hawaiian Brand® , among others, are distributed nationally and internationally through grocery, mass merchant, club stores, convenience stores, drug stores and other channels. Based in Hanover, Pennsylvania, Utz operates fourteen manufacturing facilities located in Pennsylvania, Alabama, Arizona, Illinois, Indiana, Louisiana, Washington, and Massachusetts and distributes its products through 1,645 Direct Store Delivery Routes (DSD) and direct to customers. For information about Utz® or its products, please visit www.utzsnacks.com or call 1‐800‐FOR‐SNAX.
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