The Premier Lacrosse League Announces Partnership with Dick’s Sporting Goods
By PLL | Nov 10, 2022
LOS ANGELES, CA. (November 9th, 2022) – Today, the Premier Lacrosse League (PLL) powered by Ticketmaster announced a partnership with DICK’S Sporting Goods.
With this partnership, DICK’S Sporting Goods will be the presenting partner of boys’ and girls’ lacrosse instructional content across The Lacrosse Network and Unleashed’s channels. Top men’s and women’s lacrosse professionals will showcase specific drills to help youth players develop their skill sets.
“DICK’S Sporting Goods has long been an advocate for equal opportunity across men’s and women’s sports. My personal journey working with DICK’S began a decade ago when we decided to create a lacrosse starter kit for boys of all ages, creating the market’s lowest entry price point,” said PLL Co-Founder and President Paul Rabil. “Today, we’re thrilled to once again join forces, this time to bring instructional insight and packages to boys’ and girls’ lacrosse players of all ages.”
“We are thrilled to partner with PLL and their efforts to make quality lacrosse instructional content more accessible to youth athletes,” said Mark Rooks, Vice President of Category Marketing and Partnerships at DICK’S Sporting Goods. “We believe sports make people better and this partnership will provide more resources to those looking to improve their skills and develop through sports.”
For more information about the PLL, visit www.premierlacrosseleague.com.
ABOUT PREMIER LACROSSE LEAGUE
The Premier Lacrosse League (PLL) powered by Ticketmaster is a men’s professional lacrosse league in North America, composed of 8 teams rostered by the best players in the world. Co-founded by lacrosse superstar, philanthropist, and investor Paul Rabil and his brother, serial entrepreneur and investor, Mike Rabil, the PLL is backed by an investment group composed of Joe Tsai Sports, The Chernin Group, Arctos Sports Partners, Brett Jefferson Holdings, The Raine Group, Creative Artists Agency (CAA), The Kraft Group, Bolt Capital and other top investors in sports and media. The PLL is distributed through an exclusive media rights agreement with ABC, ESPN, ESPN2, and ESPN+. The PLL was recognized by Front Office Sports’ 2021 Best Employers in Sports. For more on the league, visit www.premierlacrosseleague.com and follow on social media: Instagram (@PLL), Twitter (@PremierLacrosse), Facebook (@PremierLacrosseLeague), YouTube (YouTube.com/PLL) and TikTok (@pll).
ABOUT DICK’S SPORTING GOODS
DICK’S Sporting Goods (NYSE: DKS) creates confidence and excitement by personally equipping all athletes to achieve their dreams. Founded in 1948 and headquartered in Pittsburgh, the leading omnichannel retailer serves athletes and outdoor enthusiasts in more than 850 DICK’S Sporting Goods, Golf Galaxy, Field & Stream, Public Lands, Going Going Gone! and Warehouse Sale stores, online, and through the DICK’S mobile app. DICK’S also owns and operates DICK’S House of Sport and Golf Galaxy Performance Center, as well as GameChanger, a youth sports mobile app for scheduling, communications, live scorekeeping and video streaming.
Driven by its belief that sports make people better, DICK’S has been a longtime champion for youth sports and, together with its Foundation, has donated millions of dollars to support under-resourced teams and athletes through the Sports Matter program and other community-based initiatives. Additional information about DICK’S business, corporate giving, sustainability efforts and employment opportunities can be found on dicks.com, investors.dicks.com, sportsmatter.org, dickssportinggoods.jobs and on Facebook, Twitter and Instagram.