The Premier Lacrosse League shows growth across ticketing, broadcast, social, and digital platforms to start 2022 Season
By PLL | Jun 24, 2022
LOS ANGELES, CA. (June 24, 2022) - The Premier Lacrosse League (PLL) powered by Ticketmaster has tracked significant growth across ticketing, broadcast, social, and digital platforms through its first three weekends.
The inaugural Pro Lacrosse Hall of Fame class was inducted on Long Island at halftime of the Archers-Cannons game on ABC. Attackmen John Grant Jr., Mark Millon, Casey Powell; midfielders Gary Gait, Jay Jalbert, Matt Striebel; defensemen John Gagliardi, Pat McCabe, Nicky Polanco; goalie Brian Dougherty; and faceoff specialist Paul Cantabene all received their gold jackets.
“The Archers-Cannons game marked the first time lacrosse has been on ABC since 1977, and lacrosse fans responded. The broadcast delivered 452K total viewers – the largest broadcast audience in league history,” said Co-Founder and CEO Michael Rabil.
On Wednesday, June 15th, ‘Fate of a Sport’ premiered at Tribeca Film Festival. Directed by Michael Doneger, written by Dan Crane and produced by Matt Tolmach and Uninterrupted, the documentary film spans the early stages of building the PLL through the final season of Rabil’s on-field career. On Friday, it was announced that ESPN Films acquired the worldwide rights to the documentary.
“While the documentary’s premise covers the build of the PLL, we also learn about the game’s history, its ongoing challenges and pathways to success through our onfield drama during the 2020 and 2021 seasons,” said Co-Founder and President Paul Rabil. “As we shift eyes from the big screen back to the field, we’re expecting huge crowds on Homewood Field in Baltimore this weekend. As shown in the film, Hopkins was the site of our first-ever PLL sellout.”
In May, the PLL announced expansion in the form of an offseason tournament. The Championship Series will return in February 2023. Each of the top four teams from the 2022 regular season will qualify for round robin tournament in Sixes lacrosse format.
Premier Lacrosse League’s ticketing, broadcast, social, and digital successes include:
- Opening Night sellout at UAlbany
- +18% YOY Daily Attendance through three weeks
- +81% YOY Daily Attendance - Long Island
- +38% YOY Daily Attendance - Baltimore
- Saturday, June 18th Cannons vs. Archers on ABC: 452K total viewers (largest broadcast audience in league history)
- Saturday, June 11th Cannons vs. Atlas on ESPN2: 220K total viewers
- Saturday, June 4th Redwoods vs. Atlas on ESPN: 141K total viewers
- +147% Average 2021 Cable Audience
Social Media (All Social Platforms)
- Total impressions: 85M
- Total engagements: 3.1M
- Video views: 16.8M
- Web and App Traffic: 6.7M pageviews
ABOUT PREMIER LACROSSE LEAGUE
The Premier Lacrosse League (PLL) powered by Ticketmaster is a men’s professional lacrosse league in North America, composed of 8 teams rostered by the best players in the world. Co-founded by lacrosse superstar, philanthropist, and investor Paul Rabil and his brother, serial entrepreneur and investor, Mike Rabil, the Premier Lacrosse League is backed by an investment group composed of Joe Tsai Sports, Brett Jefferson Holdings, The Raine Group, Creative Artists Agency (CAA), Chernin Group, Blum Capital, The Kraft Group, Arctos Sports Partners, and other top investors in sports and media. The PLL is distributed through an exclusive media rights agreement with ABC, ESPN, ESPN2, and ESPN+. The PLL was recognized by Front Office Sports’ 2021 Best Employers in Sports. For more information, visit www.premierlacrosseleague.com and follow on social media: Instagram (@PLL), Twitter (@PremierLacrosse), Facebook (@PremierLacrosseLeague), YouTube (YouTube.com/PLL) and TikTok (@pll).