The Premier Lacrosse League shows growth across Ticketing, Television, Social, and Digital Platforms
By PLL | Aug 20, 2021
LOS ANGELES, CA. (August 18, 2021) - The Premier Lacrosse League (PLL) powered by Ticketmaster has tracked significant growth across broadcast, ticketing, social, and digital platforms through the regular season.
“Back on tour for 2021, our year-to-date ticketing revenue is up 42% from our inaugural 2019 season,” said Mike Rabil, Co-Founder and CEO of the PLL. “We’ve seen incredible atmospheres in three new markets -- Long Island, Minneapolis, and Colorado Springs -- with another first-time tour stop in Salt Lake City upcoming.”
NBC Sports Network total viewership is up 33% from the 2019 season.
“Year-over-year growth in ticketing and television numbers is an exciting sign for the future of our league,” said Co-Founder, CMO and player, Paul Rabil. “The demand from fans to see professional lacrosse live is growing in both traditional hotbeds and previously untapped markets.”
On-field play has been highlighted by SportsCenter Top 10 Plays by Atlas LC attackman Jeff Teat.
Premier Lacrosse League’s ticketing, television, social, and digital successes include:
- NBCSN Total Viewers +33% over 2019*
*Regularly scheduled games
- 2021 YTD Ticketing Revenue up 42% from 2019 Total Revenue
Social Media (Instagram and Twitter)
- Total impressions: 295.2M
- Total engagements: 16M
- Video views: 17.5M
League accounts (Instagram and Twitter)
- Instagram impressions: 75M
- Instagram interactions: 4.9M
- Twitter impressions: 67M
Team accounts (Instagram and Twitter)
- Waterdogs: 43.1M impressions, 4% engagement rate
- Redwoods: 19.5M impressions, 6% engagement rate
- Cannons: 15.0M impressions, 6% engagement rate
- Total views: 2.4M
- Total hours watched: 215K
- Pageviews: 8.3M
- New Users: 927K
The 2021 PLL Season continues on the NBC family of networks this August 20th and 21st in Salt Lake City, UT. In 2021, the PLL will be broadcasting 21 games on NBC (4) and NBCSN (17), the most-ever professional lacrosse games on television in a season, and 23 games exclusively on Peacock.
For more information on the 2021 schedule, visit www.premierlacrosseleague.com/schedule.
ABOUT PREMIER LACROSSE LEAGUE
The Premier Lacrosse League (PLL) powered by Ticketmaster is a men’s professional lacrosse league in North America, composed of 8 teams rostered with the best players in the world. Co-founded by lacrosse superstar, philanthropist, and investor Paul Rabil and his brother, serial entrepreneur and investor, Mike Rabil, the Premier Lacrosse League is backed by an investment group composed of Joe Tsai Sports, Brett Jefferson Holdings, The Raine Group, Creative Artists Agency (CAA), Chernin Group, Blum Capital, The Kraft Group, Arctos Sports Partners, and other top investors in sports and media. The PLL was named Sports Breakthrough of the Year in 2020 by the Sports Business Journal and is distributed through an exclusive media-rights agreement with NBC Universal. In December 2020, the PLL and Major League Lacrosse (MLL) announced a merger with subsequent season operations and activities to formally exist under the PLL. For more information, visit www.premierlacrosseleague.com and follow on social media: Instagram (@PLL), Twitter (@PremierLacrosse), Facebook (@PremierLacrosseLeague), YouTube (YouTube.com/PLL) and TikTok (@pll).