LOS ANGELES, CA. (August 9, 2019) - The Premier Lacrosse League (PLL) announced today an agreement with Corning® Gorilla® Glass that will see the brand become a Founding Partner of the PLL, and the Presenting Sponsor of the end-of-season PLL Awards.
The Premier Lacrosse League has established itself as a true innovator among professional sports leagues in the way it embraces technology to market the league, employ social media and manage its players. As part of the agreement with Corning Gorilla Glass, PLL will be equipping the League with wearables, tablets and smartphones, all featuring Gorilla Glass.
The unprecedented gesture is intended to enhance the digital lives of players, coaches and League staff, further advance the tech-forward focus the PLL has adopted, and showcase the durability and capabilities of Corning Gorilla Glass.
“As an athlete and executive, I hold toughness and innovation in the highest regard. Corning Gorilla Glass also embodies these core principles, and it's why we're excited to announce them as a Founding Partner of PLL,” said PLL Co-Founder Paul Rabil. “I had the opportunity to visit their innovation lab and learn the history and science behind Gorilla Glass -- even participating in some of their rigorous product tests. It was awesome, and exactly why we're excited to see our League equipped with devices featuring Gorilla Glass. It’s going to help us grow our digital audience and allow our athletes to experience their products firsthand.”
“I can’t imagine a better platform than PLL to spotlight the suite of Gorilla Glass products currently deployed in today’s mobile consumer device market,” said Scott Forester, division vice president, marketing and innovation products, Corning Gorilla Glass. “In support of their athletic lifestyles, these players rely heavily on their wearables, counting on durable displays that stay readable in any light. And like the rest of us, they need phones that better resist damage from drops, and tablets that resist scratches and damage. Gorilla Glass engineered the glass on these devices, so we couldn’t be happier putting our support and technology behind PLL.”
ABOUT PREMIER LACROSSE LEAGUE
The Premier Lacrosse League (PLL) brings the sport of lacrosse to a national stage for the first time through a tour-based model, complete with the best players the sport has to offer. Co-founded by lacrosse superstar, philanthropist, and investor Paul Rabil and his brother, serial entrepreneur and investor, Mike Rabil, the Premier Lacrosse League is backed by an investment group comprised of The Raine Group, Joe Tsai Sports, Brett Jefferson and Creative Artists Agency (CAA). The PLL season began on June 1, 2019 with six teams embarking on a 14-week season that concludes with a playoff and PLL Championship Game. The PLL season is distributed through an exclusive media-rights agreement with NBC Sports Group. For more information, visit www.premierlacrosseleague.com and follow on social media: Instagram (@PLL), Twitter(@PremierLacrosse), Facebook (@PremierLacrosseLeague) and YouTube (YouTube.com/PLL).
ABOUT CORNING GORILLA GLASS
Corning Gorilla Glass was launched in September 2007. Since its inception, Gorilla Glass has become the glass of choice for mobile consumer electronics manufacturers around the globe. The patented, durable glass technology has been designed into more than 7 billion consumer electronic devices by more than 45 major OEMs. Today, it would be difficult to find a premium handheld device, anywhere in the world, without Corning Gorilla Glass. Formed through Corning’s proprietary fusion draw process and strengthened through an ion-exchange process, Corning Gorilla Glass continues to deliver industry-leading performance and durability with a thin, pristine surface that is ideal for the Mobile Consumer Electronics industry as well as Automotive applications.