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Premier Lacrosse League Charts Double-Digit Growth in Second Championship Series, Powered by Ticketmaster

By PLL | Mar 5, 2024

LOS ANGELES – March 5, 2024 – The Premier Lacrosse League (PLL) powered by Ticketmaster recorded growth across ticket sales, attendance, and revenue at its 2024 Championship Series in its second year. The Boston Cannons won the title in a 23-22 overtime thriller against the Philadelphia Waterdogs – average viewership of the Championship Series final on ESPN2 was up 24%, while ESPN+ viewership was up +42% for the final.

The 2024 PLL Championship Series also saw strong performance and growth across ticket sales, social media engagement, merchandise sales, and the PLL app:

  • Ticket Sales
      • 32 percent growth in attendance
      • 46 percent total revenue growth
      • Four straight sold out crowds, including the Championship Series final
  • Social Media
      • 60,090,585 Impressions
      • 3,514,883 Engagement
  • PLL App
    • 58.3 percent increase in active users
    • 86 percent increase in app sessions
  • Merchandise
    • 14 percent sales growth

“The continued success of our Championship Series and inaugural Unleashed All-Star Game is a direct reflection of the stellar performances of our games' best players and coaches, a ongoing commitment to excellence from our front office, and an overall boost in enthusiasm for the game’s return to the Olympics in 2028,” said Paul Rabil, Co-Founder and President of the PLL. “Watching our teams compete for their new home markets for the first time marked the start of a new era for our league as player, fan and team rivalries were born. As we look ahead to our Japan exhibitions, and the 2024 season, we can’t help but feel the best is yet to come for lacrosse internationally and here at home.”

The Olympic style, six-on-six series featured the league's top four teams from the 2023 season – the Boston Cannons, Philadelphia Waterdogs, Utah Archers, and California Redwoods – representing their home markets for the first time. The league also debuted its inaugural women’s Unleashed All-Star Game, a North vs. South exhibition featuring the world’s best women’s professional lacrosse athletes. The North team defeated the South 18-12, with Charlotte North named MVP of the game. 

“The Championship Series continues to represent an important investment in and expansion of our sport and our league. This property expands earning opportunities for our players and coaches, and exposure to new fans through our media rights partner in ESPN,” said Mike Rabil, Co-Founder and CEO of the PLL. “We’re grateful to our partners at Ticketmaster for their commitment to elevating the fan experience, and The St. James for welcoming us to their best-in-class facilities. We can’t wait to build on this momentum through the season ahead.”

The 2024 PLL season will kick off May 31-June 2 in Albany, NY. To view the full schedule and ticketing information, visit www.premierlacrosseleague.com/schedule.

About the Premier Lacrosse League
The Premier Lacrosse League (PLL) powered by Ticketmaster is a men’s professional lacrosse league in North America, composed of eight teams rostered by the best players in the world. Co-founded by lacrosse superstar, philanthropist, and investor Paul Rabil and his brother, serial entrepreneur and investor, Mike Rabil, the PLL is backed by an investment group composed of Joe Tsai Sports, The Chernin Group, Arctos Sports Partners, Brett Jefferson Holdings, The Raine Group, Creative Artists Agency (CAA), The Kraft Group, Bolt Capital and other top investors in sports and media. The PLL is distributed through an exclusive media rights agreement with ABC, ESPN, ESPN2, and ESPN+. The PLL was named 2020 Sports Breakthrough by the Sports Business Journal, and recognized as a 2021 Best Employer in Sports by  Front Office Sports. For more on the league, visit www.premierlacrosseleague.com and follow on social media: Instagram (@PLL), Twitter (@PremierLacrosse), Facebook (@PremierLacrosseLeague), YouTube (YouTube.com/PLL) and TikTok (@pll).