The Premier Lacrosse League shows growth across core channels through All-Star Break
By PLL | Jul 22, 2022
LOS ANGELES, CA. (July 22, 2022) - The Premier Lacrosse League (PLL) powered by Ticketmaster has tracked significant growth across ticketing, broadcast, social, and digital platforms through the All-Star break.
“The 2022 All-Star Game presented by OutSystems at Gillette Stadium was the highest attended All-Star Game in PLL history,” said Co-Founder and CEO Michael Rabil. “We experimented with rule changes voted on by fans, implemented new broadcast integrations, and saw Jarrod Neumann break his own fastest shot record, hitting 118mph in the Skills Challenge presented by vineyard vines.”
Attendance for the 2022 All-Star Game presented by OutSystems showed a 38% increase over the previous highest-attended All-Star Game. Team Baptiste defeated Team Farrell, 33-13, in a game featuring two new rule changes voted on by Premier Pass holders: A 13-yard 2-point arc and the Pardon My Take moneyball. The PLL will return to Gillette Stadium on September 3rd for three quarterfinals matchups.
“Entering the second half of the 2022 season, all three races – for the first-round bye, for the seven postseason seeds, and for the four invites to the 2023 Championship Series – are wide open,” said Co-Founder and President Paul Rabil. “Every lacrosse club controls its own destiny as we head to Fairfield for four pivotal week 7 matchups. A Must watch.”
On Thursday, the PLL announced the completion of a Series D round of funding. The financing was led by return investor The Chernin Group (TCG), with continued participation from Blue Pool Capital and Brett Jefferson Holdings. New investors include World Wrestling Entertainment (WWE) and 35V, led by two-time NBA champion Kevin Durant and entrepreneur Rich Kleiman, Wheelhouse Entertainment and Pomp Investments.
Uses of the Series D financing include the following areas of focus: increased player incentives, upgraded travel experiences, off-season programming, hiring key talent across commercial business efforts, expansion of PLL media, marketing and scripted/unscripted productions, PLL game weekend enhancement, and a robust data science and technology team.
For full standings and postseason simulations, visit premierlacrosseleague.com/standings.
Premier Lacrosse League’s ticketing, broadcast, social, and digital successes include:
- Daily Attendance up 48% YOY
- Highest attended ASG in PLL History (up 38% from previous high)
- +34% Increase in average viewership YoY
Premier Pass NFTs
- 3.6K passes claimed
Social Media (All Social Platforms)
- Total impressions: 235M
- Total engagements: 9.7M
- Video views: 61.4M
- Web and App Traffic: 13.2M Pageviews
ABOUT PREMIER LACROSSE LEAGUE
The Premier Lacrosse League (PLL) powered by Ticketmaster is a men’s professional lacrosse league in North America, composed of 8 teams rostered by the best players in the world. Co-founded by lacrosse superstar, philanthropist, and investor Paul Rabil and his brother, serial entrepreneur and investor, Mike Rabil, the PLL is backed by an investment group composed of Joe Tsai Sports, The Chernin Group, Arctos Sports Partners, Brett Jefferson Holdings, The Raine Group, Creative Artists Agency (CAA), The Kraft Group, Bolt Capital and other top investors in sports and media. The PLL is distributed through an exclusive media rights agreement with ABC, ESPN, ESPN2, and ESPN+. The PLL was recognized by Front Office Sports’ 2021 Best Employers in Sports. For more on the league, visit www.premierlacrosseleague.com and follow on social media: Instagram (@PLL), Twitter (@PremierLacrosse), Facebook (@PremierLacrosseLeague), YouTube (YouTube.com/PLL) and TikTok (@pll).