Director, Partnership Marketing
ABOUT: The Premier Lacrosse League is a North American outdoor professional lacrosse league featuring the world’s 200 best players. The Premier Lacrosse League was co-founded by lacrosse superstar Paul Rabil and his brother, serial entrepreneur and investor, Mike Rabil, and is backed by an investment group composed of Joe Tsai Sports, Brett Jefferson Holdings, The Raine Group, The Chernin Group, Arctos Sports Partners, Creative Artists Agency (CAA) and other leading sports and media executives, entrepreneurs and investors. PLL games are distributed through an exclusive media-rights agreement with ESPN. The league has partnered with blue chip brands, such as Ticketmaster, Whirlpool, Cash App, Gatorade, Champion and Progressive.
COMPANY VALUES:
- Stay grounded
- Think critically
- Encourage creativity
- Persevere through the noise
- Operate like an owner
- Be helpful
ROLE SPECIFICS: The Premier Lacrosse League is seeking a Director, Partnership Marketing to lead the management, implementation, and development of impactful marketing and media platforms for select PLL and WLL (Women’s Lacrosse League) partners. The candidate will be required to work externally and cross functionally on a daily basis to execute impactful sports marketing initiatives. The ideal candidate must be an expert at managing partnerships across multiple industry categories from on-boarding through activation, as well as focus on the ability to retain and expand our existing partners. This role is highly collaborative across the organization and the candidate must be experienced at lateral management between different departments.
Role to be located in the Torrance, CA HQ or New York, NY office.RESPONSIBILITIES:
- Ownership of Tier A account portfolio across various categories
- Execute details of partnership activations across all platforms
- Build positive relationships with cross-functional Director, VP-level partners
- Run a set of weekly update calls, focused on accounts with moderate complexity, including endemic brands
- Present delivery reports to partners and effectively communicate data-driven performance metrics
- Lead account renewals: strategy, presentation, negotiation, and deal closing
- Develop new ideas that deliver against partner marketing objectives and drive revenue growth
- Maintain expert level knowledge of partner marketing objectives, both with the PLL and with competitors
- Team lead for select strategic projects such as:
- Renewal + Upsell Strategy
- Asset Tracking + Partner Reporting
- EOS VIP Event Planning
- Internal + External Process Development
- Partner Overview + Revenue Forecasting
- Sales Transition Process Development
- Travel regularly to PLL events and ensure proper execution of on-site activations
- Plan and execute VIP partner events, including the annual partner summit
- Expand network throughout partner marketing org, including senior level decision-makers
- Clear execution with organizational peers as directed
- Hire and manage talent that may include Sr. Acct. Mgrs, Acct. Mgrs., and Coordinators
REQUIREMENTS/QUALIFICATIONS:
- 6-8+ years of experience in the field leading sports marketing/activation teams
- Outstanding relationship builder with well-developed leadership skills
- High quality verbal, written, and interpersonal skills
- Experience manage full execution and renewal cycle (implementation, recap, renewal proposal, and closing renewal and/or upsell agreements) in collaboration with the sales and strategy teams
- Knowledge of how to interpret contract language and partnering with legal teams to structure new agreements
- Deep understanding of the sports sponsorship landscape
- Strategic thinker that can manage both short term and long term projects simultaneously
- Comfortable interacting with external parties/partners on a day-to-day basis
- Strong organization skills to track partnership asset fulfillment
- Regular user of CRM, spreadsheet, word processing, and project management tools
- Exemplifies company values
- Encourages creativity while developing new activation opportunities that unlock revenue growth
- Operates like an owner
- Thinks critically, especially regarding how to leverage partner assets to support PLL growth
- Perseveres through the noise, with an outstanding attention to detail
- Be Helpful, understands cross-departmental touchpoints of partnership management and supports other departments
- Willing and excited to travel weekends throughout the summer during the PLL season
COMPENSATION:
- $90,000-$110,000 Base Salary
- Based on the candidate’s experience and seniority
- The total compensation package includes BD Team Bonus, Health, Life, Dental, and Vision Insurance, 401(k) plan, Equity Sharing, Unlimited PTO, and Paid Parental Leave